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Analytics Talk

Digital Analytics for Business

Understanding Google Analytics Time Calculations

Posted: February 29, 2012 28 Comments

Google Analytics time on page calculation for a single page visit.

Measuring time on a website can be hard. Really hard. Every web analytics tool has issues, and that includes Google Analytics. I’d like to clarify how Google Analytics track time on page and visit length. It’s probably different than you think. Understanding Engagement Hits The key to understanding Google Analytics time calculations is understanding the […]

Filed Under: About Google Analytics Tagged With: bounce rate, engagement, how it works, session length, time on page, time on site, visit length

Advanced Content Tracking with Google Analytics: Part 2

Posted: February 23, 2012 37 Comments

Google Analytics Tracking of Content in Excel

This is part two of a two part series on advanced content tracking. This post is about the reporting and analysis of how people interact with content. As I mentioned in part one, this technique and concept was born from collaboration. There are a number of people that need to be recognized for contributing: Nick […]

Filed Under: Analysis Tagged With: advanced, Analysis, content, Tracking

Advanced Content Tracking with Google Analytics: Part 1

Posted: February 21, 2012 118 Comments

Do people actually read content?

This is part 1 of a two part series on advanced content tracking. This post is about why you might want to use this technique and how to implement. The next post will cover the reporting and analysis. The default content tracking content in Google Analytics is fairly straight forward. Using the standard page tag […]

Filed Under: Event Tracking, Tracking Tagged With: advanced, content, Data, events, Tracking

Creating an Ecommerce Tracking Plan for Google Analytics

Posted: February 9, 2012 16 Comments

Micro Conversion for an Ecommerce website

Someone asked me how I would set up Google Analytics for an ecommerce website. And, before I get into all of the setup details, I wanted to lay the foundation from a business perspective. I’ll describe the Google Analytics features and how to configure them in another post. So this post is all about my […]

Filed Under: Analysis, Ecommerce Tagged With: Analysis, business, commerce, Data, ecommer, google-analytics, KPIs, marketing, metrics, revenue

Google Analytics & Feedburner: A Love-Hate Relationship

Posted: January 25, 2012 9 Comments

Default Feedburner settings for Google Analytics.

I love Feedburner. For those that are unfamiliar with Feedburner, it tracks how many people subscribe to an RSS feed, the various applications that access your feed, and how many people take action on your content. It will even track how many people subscribe via email. All wonderful metrics related to interaction with your syndicated […]

Filed Under: Campaign Tracking Tagged With: Analytics, Campaign Tracking, Data, Feeds, RSS

Save Your Ass With Google Analytics Data Alerts

Posted: January 4, 2012 30 Comments

Google Analytics Decrease in Traffic Alert

Let’s face it, we’re all a bit “lazy.” I admit it, I don’t check my website data every day. And when I’m on vacation it can be a bigger challenge. But that’s OK, I use data alerts to stay on top of my data even if I can’t check analytics every day. Are you using […]

Filed Under: Analysis, Tips, Web Analytics Tagged With: alerts, Analysis, data alerts, data monitoring, google alerts, reporting

Building a Mobile Ecommerce Dashboard in Google Analytics

Posted: December 13, 2011 14 Comments

Recently, at the GAUGE conference, I talked about Google Analytics custom reports and dashboards. During the dashboards section of the talk I walked the group through the process of setting upa dashboard. As an example I created a dashboard for a fictional ecommerce website. After the talk someone came up to me and asked if […]

Filed Under: Analysis, Reporting

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Recent Posts

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