Analytics Talk

Digital Analytics for Business

The Google Analytics Social Data Hub – More than Meets the Eye?

Posted: 12 Comments

You may have heard that Google recently announced a new Social Media Data Hub. This is the nerdy first step in a series of upcoming social media reports that will probably launch in 2012. Basically, Google will allow social media sites (Digg, Facebook, Twitter, etc.) to send data to Google Analytics. What type of data? […]

Going Google

Posted: 29 Comments

Hi everyone, just a quick post to let you, the blog readers, know that I’ve gone Google. Starting in January I’ll be part of the Google Analytics team. I wrote a small post on the Cardinal Path blog, but wanted to reach everyone reading this blog and add a little more detail about what I’ll […]

Path Analysis in Google Analytics with Flow Visualization

Posted: 34 Comments

Google Recently announced a new feature in Google Analytics, Flow Visualization. These reports, the Visit Flow report, Navigation Flow report, and Goal Flow report are a new take on analyzing how people navigate through content. For a long time click path analysis was not really possible in Google Analytics. Sure, we had the Navigation Summary […]

Google Analytics Real Time: Real Time Data for Real Time Decisions

Posted: 9 Comments

Google Analytics now contains a series of real-time reports that measure what’s happening on your site in real time. These reports will roll out in the next 1 to 2 weeks. I’ve long railed against real-time data. I’ve said that businesses don’t need real time data. It’s very hard to action on time data. I’ve […]

5 Google Analytics Custom Variables for Ecommerce

Posted: 38 Comments

I believe that every business can use Google Analytics custom variables. Especially ecommerce businesses. Custom variables inject new data dimensions that are crucial for segmentation. As analysts we need to do segmentation to understand user behavior. And ecommerce sites have certain unique behaviors that are not tracked with a basic Google Analytics implementation. For those […]

Merging Google Analytics with your Data Warehouse

Posted: 40 Comments

Many of the projects that I’ve been working on over the last 6 to 9 months have evolved to include more and more data integration. Specifically companies are looking to import more Google Analytics data into other systems to do various types of analysis. Data integration is nothing new, companies have been doing it for […]