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Analytics Talk

Digital Analytics for Business

The Google Analytics Social Data Hub – More than Meets the Eye?

Posted: December 8, 2011 12 Comments

Google Analytics Announces Social Data Hub

You may have heard that Google recently announced a new Social Media Data Hub. This is the nerdy first step in a series of upcoming social media reports that will probably launch in 2012. Basically, Google will allow social media sites (Digg, Facebook, Twitter, etc.) to send data to Google Analytics. What type of data? […]

Filed Under: Uncategorized Tagged With: announcements, Predictions, social media, Tracking

Going Google

Posted: December 1, 2011 29 Comments

Hi everyone, just a quick post to let you, the blog readers, know that I’ve gone Google. Starting in January I’ll be part of the Google Analytics team. I wrote a small post on the Cardinal Path blog, but wanted to reach everyone reading this blog and add a little more detail about what I’ll […]

Filed Under: Uncategorized

Path Analysis in Google Analytics with Flow Visualization

Posted: October 19, 2011 34 Comments

Google Recently announced a new feature in Google Analytics, Flow Visualization. These reports, the Visit Flow report, Navigation Flow report, and Goal Flow report are a new take on analyzing how people navigate through content. For a long time click path analysis was not really possible in Google Analytics. Sure, we had the Navigation Summary […]

Filed Under: Analysis Tagged With: Analysis, features, flow visualization, path analysis

Google Analytics Real Time: Real Time Data for Real Time Decisions

Posted: September 29, 2011 9 Comments

Google-Analytics-Real-Time-Overview

Google Analytics now contains a series of real-time reports that measure what’s happening on your site in real time. These reports will roll out in the next 1 to 2 weeks. I’ve long railed against real-time data. I’ve said that businesses don’t need real time data. It’s very hard to action on time data. I’ve […]

Filed Under: Analysis, Reporting, Web Analytics Tagged With: Analysis, Campaign Tracking, publishers, reporting, social media

5 Google Analytics Custom Variables for Ecommerce

Posted: June 14, 2011 38 Comments

I believe that every business can use Google Analytics custom variables. Especially ecommerce businesses. Custom variables inject new data dimensions that are crucial for segmentation. As analysts we need to do segmentation to understand user behavior. And ecommerce sites have certain unique behaviors that are not tracked with a basic Google Analytics implementation. For those […]

Filed Under: Analysis, Ecommerce, Tracking Tagged With: custom variables, ecommerce, Tips, tricks

Mastering Google Analytics Custom Variables

Posted: May 18, 2011 59 Comments

Google Analytics Custom Variable Dimensions

I’ve got a stack of posts that I want to write, and realized that the all deal with Custom Variables. So, to make sure that we’re all on the same page when it comes to custom vars, here’s my guide to Mastering Google Analytics Custom Variables. For those of you that have not used custom […]

Filed Under: Resources, Tips, Tracking Tagged With: advanced, code, configuration, custom variables, implementation

Merging Google Analytics with your Data Warehouse

Posted: May 5, 2011 40 Comments

Many of the projects that I’ve been working on over the last 6 to 9 months have evolved to include more and more data integration. Specifically companies are looking to import more Google Analytics data into other systems to do various types of analysis. Data integration is nothing new, companies have been doing it for […]

Filed Under: Tracking, Web Analytics Tagged With: advanced, business intelligence, data integration

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