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Analytics Talk

Digital Analytics for Business

Segmentation Options in Google Analytics

Posted: April 21, 2009 28 Comments

As web analysts we live and die by segmentation. Without the ability to segment traffic we can not isolate which segments are producing and which need improvement. Google Analytics offers many different ways to segment data. Each has pros and cons but there is always a way to get the data you need…. well, almost […]

Filed Under: Analysis, Tips, Web Analytics Tagged With: advanced segmetnation, custom reports, filters, segmentation

Google Analytics Advanced Segmentation

Posted: October 22, 2008 32 Comments

Advanced segmentation is a new feature in Google Analytics that lets you segment all data in a profile. Why is this important? We now have an incredibly powerful segmentation tool that we can use to identify which segments of our traffic are performing and which are not. This leads to more analysis on the under […]

Filed Under: Analysis Tagged With: advanced segmetnation, Analysis, v3.0

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