• Home
  • Google Analytics
    • Customizations
    • For Ecommerce
  • Speaking
  • About
    • About Me
    • Contact Me
    • Disclaimer and Privacy Policy

Analytics Talk

Digital Analytics for Business

Using Offline and Online data to drive Google Analytics Remarketing

Posted: July 15, 2014 Leave a Comment

Offline email actions can be captured with the measurement protocol as events.

The Google Analytics platform has been changing from a web analytics tool to a user-centric digital measurement tool (we’ve been calling it Universal Analytics). This evolution includes a number of changes to the system and completely new features. But what can you do when you put all of these pieces together? I wanted to write […]

Filed Under: Event Tracking, Remarketing, Tracking Tagged With: advanced, Event Tracking, measurement protocol, remarketing, universal analytics

Advanced Content Tracking with Google Analytics: Part 2

Posted: February 23, 2012 37 Comments

Google Analytics Tracking of Content in Excel

This is part two of a two part series on advanced content tracking. This post is about the reporting and analysis of how people interact with content. As I mentioned in part one, this technique and concept was born from collaboration. There are a number of people that need to be recognized for contributing: Nick […]

Filed Under: Analysis Tagged With: advanced, Analysis, content, Tracking

Advanced Content Tracking with Google Analytics: Part 1

Posted: February 21, 2012 118 Comments

Do people actually read content?

This is part 1 of a two part series on advanced content tracking. This post is about why you might want to use this technique and how to implement. The next post will cover the reporting and analysis. The default content tracking content in Google Analytics is fairly straight forward. Using the standard page tag […]

Filed Under: Event Tracking, Tracking Tagged With: advanced, content, Data, events, Tracking

Mastering Google Analytics Custom Variables

Posted: May 18, 2011 59 Comments

Google Analytics Custom Variable Dimensions

I’ve got a stack of posts that I want to write, and realized that the all deal with Custom Variables. So, to make sure that we’re all on the same page when it comes to custom vars, here’s my guide to Mastering Google Analytics Custom Variables. For those of you that have not used custom […]

Filed Under: Resources, Tips, Tracking Tagged With: advanced, code, configuration, custom variables, implementation

Merging Google Analytics with your Data Warehouse

Posted: May 5, 2011 40 Comments

Many of the projects that I’ve been working on over the last 6 to 9 months have evolved to include more and more data integration. Specifically companies are looking to import more Google Analytics data into other systems to do various types of analysis. Data integration is nothing new, companies have been doing it for […]

Filed Under: Tracking, Web Analytics Tagged With: advanced, business intelligence, data integration

My Books

Google Analytics by Justin Cutroni
Learn More on Amazon.com

Performance Marketing co-authored by Justin Cutroni
Learn More on Amazon.com

Recent Posts

  • Understanding the Google Analytics Cohort Report
  • Using Offline and Online data to drive Google Analytics Remarketing
  • Understanding Cross Device Measurement and the User-ID
  • Universal Analytics: Now out of beta!
  • Advanced Content Tracking with Universal Analytics

Categories

  • About Google Analytics (25)
  • Analysis (52)
  • Analytics Strategy (3)
  • Campaign Tracking (14)
  • Ecommerce (8)
  • Event Tracking (10)
  • Remarketing (2)
  • Reporting (10)
  • Resources (7)
  • Tag Management (5)
  • Tips (25)
  • Tracking (52)
  • Uncategorized (64)
  • Universal Analytics (9)
  • Web Analytics (15)

Copyright © 2023 ·News Pro Theme · Genesis Framework by StudioPress · WordPress