The Google Analytics platform has been changing from a web analytics tool to a user-centric digital measurement tool (we’ve been calling it Universal Analytics). This evolution includes a number of changes to the system and completely new features. But what can you do when you put all of these pieces together? I wanted to write […]
Advanced Content Tracking with Google Analytics: Part 2
This is part two of a two part series on advanced content tracking. This post is about the reporting and analysis of how people interact with content. As I mentioned in part one, this technique and concept was born from collaboration. There are a number of people that need to be recognized for contributing: Nick […]
Advanced Content Tracking with Google Analytics: Part 1
This is part 1 of a two part series on advanced content tracking. This post is about why you might want to use this technique and how to implement. The next post will cover the reporting and analysis. The default content tracking content in Google Analytics is fairly straight forward. Using the standard page tag […]
Mastering Google Analytics Custom Variables
I’ve got a stack of posts that I want to write, and realized that the all deal with Custom Variables. So, to make sure that we’re all on the same page when it comes to custom vars, here’s my guide to Mastering Google Analytics Custom Variables. For those of you that have not used custom […]
Merging Google Analytics with your Data Warehouse
Many of the projects that I’ve been working on over the last 6 to 9 months have evolved to include more and more data integration. Specifically companies are looking to import more Google Analytics data into other systems to do various types of analysis. Data integration is nothing new, companies have been doing it for […]