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Analytics Talk

Digital Analytics for Business

Google Analytics Launches new AdWords Reports & Other Goodies

Posted: May 4, 2010 2 Comments

Today at Emetrics, Brett Crosby announced a number of new features and recapped some recent changes to Google Analytics. Here’s a quick video recap of the announcement and some thoughts on the changes. Specific things that Brett talked about: The rebranding of Google Analytics consultants as Google Analytics authorized partners. This was announced on the […]

Filed Under: About Google Analytics Tagged With: adwords, Analysis, announcements, Tracking

Google Tackles Campaign Attribution with AdWords Search Funnels

Posted: March 24, 2010 8 Comments

The Google Analytics Path

There’s been a lot of debate in the analytics community about campaign attribution and how to assign value to the various marketing touch-points that lead to conversions. If you’re new Campaign Attribution you should check out the book Web Analytics 2.0, it has a good, functional overview of the attribution challenge. Throughout the discussion it […]

Filed Under: Analysis, Campaign Tracking, Web Analytics Tagged With: adwords, Analysis, attribution

Google Analytics: Thoughts on the Future

Posted: December 4, 2007 13 Comments

I am continuously amazed at how fast our industry changes. In the two years since Google Analytics was launched we’ve seen Web Analytics grow in popularity and web analysts become highly prized in the marketplace. Many people attribute the change to Google Analytics which got me thinking about GA and how it may evolve in […]

Filed Under: Uncategorized Tagged With: adwords, audio-tracking, banner-tracking, email-marketing, Event Tracking, features, google-analytics, mobile-tracking, Predictions, print-tracking, video-tracking

Urchin Report for Daypart Tracking

Posted: June 20, 2006 Leave a Comment

Last week Google announced that AdWords would support ad scheduling. This means that you, as an AdWords user, can schedule exactly when your ads display. Here’s the official post from the AdWords team: Ad scheduling (also known as “dayparting”) lets you tell Google exactly when you want your ads to run, and more importantly — […]

Filed Under: Uncategorized Tagged With: adwords, marketing, urchin, Web Analytics

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Recent Posts

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