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Analytics Talk

Digital Analytics for Business

Advanced Content Tracking with Google Analytics: Part 2

Posted: February 23, 2012 37 Comments

Google Analytics Tracking of Content in Excel

This is part two of a two part series on advanced content tracking. This post is about the reporting and analysis of how people interact with content. As I mentioned in part one, this technique and concept was born from collaboration. There are a number of people that need to be recognized for contributing: Nick […]

Filed Under: Analysis Tagged With: advanced, Analysis, content, Tracking

Creating an Ecommerce Tracking Plan for Google Analytics

Posted: February 9, 2012 16 Comments

Micro Conversion for an Ecommerce website

Someone asked me how I would set up Google Analytics for an ecommerce website. And, before I get into all of the setup details, I wanted to lay the foundation from a business perspective. I’ll describe the Google Analytics features and how to configure them in another post. So this post is all about my […]

Filed Under: Analysis, Ecommerce Tagged With: Analysis, business, commerce, Data, ecommer, google-analytics, KPIs, marketing, metrics, revenue

Save Your Ass With Google Analytics Data Alerts

Posted: January 4, 2012 30 Comments

Google Analytics Decrease in Traffic Alert

Let’s face it, we’re all a bit “lazy.” I admit it, I don’t check my website data every day. And when I’m on vacation it can be a bigger challenge. But that’s OK, I use data alerts to stay on top of my data even if I can’t check analytics every day. Are you using […]

Filed Under: Analysis, Tips, Web Analytics Tagged With: alerts, Analysis, data alerts, data monitoring, google alerts, reporting

Path Analysis in Google Analytics with Flow Visualization

Posted: October 19, 2011 34 Comments

Google Recently announced a new feature in Google Analytics, Flow Visualization. These reports, the Visit Flow report, Navigation Flow report, and Goal Flow report are a new take on analyzing how people navigate through content. For a long time click path analysis was not really possible in Google Analytics. Sure, we had the Navigation Summary […]

Filed Under: Analysis Tagged With: Analysis, features, flow visualization, path analysis

Google Analytics Real Time: Real Time Data for Real Time Decisions

Posted: September 29, 2011 9 Comments

Google-Analytics-Real-Time-Overview

Google Analytics now contains a series of real-time reports that measure what’s happening on your site in real time. These reports will roll out in the next 1 to 2 weeks. I’ve long railed against real-time data. I’ve said that businesses don’t need real time data. It’s very hard to action on time data. I’ve […]

Filed Under: Analysis, Reporting, Web Analytics Tagged With: Analysis, Campaign Tracking, publishers, reporting, social media

Celebrating Our Analytics Relationships

Posted: February 14, 2011 8 Comments

On this day that we celebrate love and relationships let’s think about all the analytics relationships that are so critical to our success! What? You’ve never thought about analytics relationships? Well, they abound everywhere. The life of a web analyst is very much the the same as the life of a relationship counselor. We’re constantly […]

Filed Under: Web Analytics Tagged With: Analysis, BI, business, IT, KPIs

Google Analytics Launches new AdWords Reports & Other Goodies

Posted: May 4, 2010 2 Comments

Today at Emetrics, Brett Crosby announced a number of new features and recapped some recent changes to Google Analytics. Here’s a quick video recap of the announcement and some thoughts on the changes. Specific things that Brett talked about: The rebranding of Google Analytics consultants as Google Analytics authorized partners. This was announced on the […]

Filed Under: About Google Analytics Tagged With: adwords, Analysis, announcements, Tracking

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Recent Posts

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