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Analytics Talk

Digital Analytics for Business

Getting to Know the New Google Analytics Admin Interface

Posted: October 22, 2008 11 Comments

One part of Google Analytics that has seen very little love over the past few years is the administrative interface. Not any more! Google has rolled out a beta version of a new GA management tool that will have an immediate impact on how we set up and manage Google Analytics. When you firs log […]

Filed Under: About Google Analytics, Analysis Tagged With: Analysis, features, setup, v3.0

Google Analytics Advanced Segmentation

Posted: October 22, 2008 32 Comments

Advanced segmentation is a new feature in Google Analytics that lets you segment all data in a profile. Why is this important? We now have an incredibly powerful segmentation tool that we can use to identify which segments of our traffic are performing and which are not. This leads to more analysis on the under […]

Filed Under: Analysis Tagged With: advanced segmetnation, Analysis, v3.0

Google Analytics Compliance with WAA Standard Metrics

Posted: September 21, 2008 24 Comments

Following the lead of Dennis Mortensen (founder of IndexTools, Director of Insights at Yahoo!, WAA board member and all around good guy) I’ve decided to identify just how compliant GA is with these standards. Below is a list of all standards defined in the WAA metrics definitions document and GA compliance with each definition. GA […]

Filed Under: About Google Analytics, Analysis, Resources, Web Analytics Tagged With: About Google Analytics, Analysis, Web Analytics

Tying clicks & content to conversion in GA

Posted: July 20, 2008 23 Comments

Many site owners spend a lot of time creating content that is supposed to drive conversions. But what’s the best way to measure the performance of this content with Google Analytics? How can we measure a specific piece of content, be it a page or a piece of creative, and it effect on conversions? Google […]

Filed Under: Tips, Tracking Tagged With: Analysis, google-analytics, Tips, tricks

Do we really “get” Google Analytics?

Posted: July 17, 2008 7 Comments

It’s been just over a year since Google redesigned and relaunched Google Analytics. In that time GA has become an innovative product that seems to improve every day. But I believe that many of us, myself included, are really missing the point when it comes to Google Analytics. I don’t think that we fully embrace […]

Filed Under: About Google Analytics, Web Analytics Tagged With: Analysis, google-analytics

Surprise! New Google Analytics Features

Posted: December 13, 2007 11 Comments

It looks like the team at Google Analytics has surprised us all with some new features. What a great way to celebrate the holiday season. Many of these new changes were actually announced by Brett Crosby at Emetrics and are just now getting rolled out to all of us. New Multi-Line Graph Google has added […]

Filed Under: Uncategorized Tagged With: Analysis, features, ga.js, google-analytics

Event Tracking Pt. 3: Reporting & Analysis

Posted: October 16, 2007 16 Comments

This is part three of a three part series about event tracking in Google Analytics. You can find more information in these other posts: Event Tracking Pt. 1: Overview & Data Model Event Tracking Pt. 2: Implementation I wrote this post before having access to the new events reports. As a result, I don’t have […]

Filed Under: Analysis, Event Tracking, Tracking Tagged With: Analysis, Event Tracking, features, google-analytics, reporting

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Recent Posts

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