Analysis Archives - Page 6 of 7

GA On Site Search Pt. 2: Reporting & Usage

Posted: October 16, 2007 6 Comments

This is part two in a two part series about the new GA on site search reports. In part one I discussed the setup. There is a tremendous amount of information in the new Site Serch reports about ow your visitors interact with your search engine. But it goes way beyond measuring how many searches […]

Give Me What I Want and I’ll Do What You Ask

Posted: October 7, 2007 6 Comments

I’m not a testing guru. I love testing and think it’s a vital part of the web analytics process, but I’m still learning about the ins and outs. One thing that I have learned is that there is more to testing than changing the color of a button or the format of an email. It […]

Tracking Google Audio Ads with Analytics

Posted: June 4, 2007 7 Comments

Today the Inside AdWords blog announced that the AdWords team has completed their beta test for audio ads. They are now in the process of rolling out access to all AdWords accounts. I was pleasantly surprised that my own personal AdWords account now has audio ads. Look out America! Anyway, this got me thinking. What […]

Understanding the New Google Analytics Interface

Posted: May 8, 2007 2 Comments

I’m not going to sugar-coat this. The new Google Analytics reporting interface is radically different than the old reporting interface. It will take you some time to get comfortable using the new version. You may even be lost the first time you log in. Don’t worry, you’ll get used to it. In my opinion, understanding […]

Poor Landing Pages: My Experience Tonight

Posted: March 9, 2007 3 Comments

I’m pretty excited. I’m buying one of those super cool flat screen TVs. I’m going to get a Sony and hook it up to an AppleTV. I’ve got about $1,500 to spend and am ready to act. Imagine my surprise when I opened my in-box and found an email with the following subject: Sweet! Not […]

Google Analytics Cross Segmentation: Something You Should Know

Posted: March 6, 2007 3 Comments

Google Analytics has a great feature called Cross Segmentation. Using this feature you can ‘drill down’ into your data to gain more insight. However, there is one thing that all GA users should know. Sometimes cross segmenting data does not produce the desired result. Example I’m a big fan of bounce rate. I think it’s […]

An Analysis of My Data

Posted: March 5, 2007 7 Comments

I’ll be honest, it has been a long time since I looked at the analytics for this blog, I just haven’t had any time. Work has been flat-out busy since January 1. That’s also the reason that my posting has been very light. Anyway, I logged into GA today to check some stats and was […]