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Analytics Talk

Digital Analytics for Business

Google Analytics Segmentation: Updated for Better Analysis

Posted: July 16, 2013 76 Comments

I’m sure everyone here knows that segmentation is probably the most important tool that we have in our analysis toolbox. And with the updated Google Analytics segments you can slice and dice your data in some really creative ways. Let’s take a look at the updated advanced segmentation tool, discuss how it’s changed and how […]

Filed Under: Analysis Tagged With: advanced segments, Analysis, Analytics, cohort analysis, ecommerce, publishers, segmentation, user segments

Measuring the Non-Profit: From Planning to Implementation

Posted: April 22, 2013 19 Comments

This is a post that I’m excited to write. I was talking to my friend Leslie, who does marketing for Google for Non-Profits. She helps non-profits use Google tools to be more successful. We were chatting about a framework that they can use to measure their non-profit more effectively. Let’s walk through the measurement planning […]

Filed Under: Analysis, Web Analytics Tagged With: Analytics, custom dashboard, custom report, non-profit, planning, segments, strategy, targets

New: Managing Google Analytics User Permissions

Posted: March 11, 2013 21 Comments

Finally! For the first time EVER, yes, EVER, Google Analytics has made a change to it’s access controls and user permissions. Some may think Google Analytics user permissions is not a very sexy topic, but this is going to make a big difference to those that manage Google Analytics accounts. There are two big changes […]

Filed Under: Web Analytics Tagged With: administrators, Analytics, data governance, users

Go With The (Google Analytics Event) Flow

Posted: March 26, 2012 9 Comments

Google Analytics Event Flow"

Google Analytics launched a series of enhancements to the Flow Visualization reports. The enhancements include the ability to do a date comparison of the Flow Visualization report and the ability to use other types of goals in the goal flow report. You can read the announcement on the Google Analytics blog. But the biggest news, […]

Filed Under: Event Tracking Tagged With: Analysis, Analytics, behavior, events, flow visualization

Google Analytics & Feedburner: A Love-Hate Relationship

Posted: January 25, 2012 9 Comments

Default Feedburner settings for Google Analytics.

I love Feedburner. For those that are unfamiliar with Feedburner, it tracks how many people subscribe to an RSS feed, the various applications that access your feed, and how many people take action on your content. It will even track how many people subscribe via email. All wonderful metrics related to interaction with your syndicated […]

Filed Under: Campaign Tracking Tagged With: Analytics, Campaign Tracking, Data, Feeds, RSS

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