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Digital Analytics for Business

Google Tackles Campaign Attribution with AdWords Search Funnels

Posted: March 24, 2010 8 Comments

The Google Analytics Path

There’s been a lot of debate in the analytics community about campaign attribution and how to assign value to the various marketing touch-points that lead to conversions. If you’re new Campaign Attribution you should check out the book Web Analytics 2.0, it has a good, functional overview of the attribution challenge. Throughout the discussion it […]

Filed Under: Analysis, Campaign Tracking, Web Analytics Tagged With: adwords, Analysis, attribution

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