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Analytics Talk

Digital Analytics for Business

Creating an Ecommerce Tracking Plan for Google Analytics

Posted: February 9, 2012 16 Comments

Micro Conversion for an Ecommerce website

Someone asked me how I would set up Google Analytics for an ecommerce website. And, before I get into all of the setup details, I wanted to lay the foundation from a business perspective. I’ll describe the Google Analytics features and how to configure them in another post. So this post is all about my […]

Filed Under: Analysis, Ecommerce Tagged With: Analysis, business, commerce, Data, ecommer, google-analytics, KPIs, marketing, metrics, revenue

Celebrating Our Analytics Relationships

Posted: February 14, 2011 8 Comments

On this day that we celebrate love and relationships let’s think about all the analytics relationships that are so critical to our success! What? You’ve never thought about analytics relationships? Well, they abound everywhere. The life of a web analyst is very much the the same as the life of a relationship counselor. We’re constantly […]

Filed Under: Web Analytics Tagged With: Analysis, BI, business, IT, KPIs

Who’s Responsible for Google Analytics?

Posted: June 18, 2006 Leave a Comment

Who in your organization is responsible for Google Analytics? If you’re a small business owner you probably wear many hats, including analyst, so you’re responsible for GA configuration and reporting. If you’re an enterprise size company you probably have an analytics group that is responsible for your analytics tools and distributing the data throughout the […]

Filed Under: Web Analytics Tagged With: business, google-analytics

Heading West

Posted: May 20, 2006 Leave a Comment

This week I’ll be in Mountain View, CA for training at Google. The training will cover the Google Search Appliance and the Google Mini. I’m pretty psyched, it’s always fun to go to the Googleplex. Sure, everyone talks about the great food and the free snacks. But I like meeting all the enthusiastic people. Everyone […]

Filed Under: Uncategorized Tagged With: business, travel

My Books

Google Analytics by Justin Cutroni
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Performance Marketing co-authored by Justin Cutroni
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Recent Posts

  • Understanding the Google Analytics Cohort Report
  • Using Offline and Online data to drive Google Analytics Remarketing
  • Understanding Cross Device Measurement and the User-ID
  • Universal Analytics: Now out of beta!
  • Advanced Content Tracking with Universal Analytics

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