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Analytics Talk

Digital Analytics for Business

Tracking Email with Google Analytics

Posted: November 4, 2008 92 Comments

In the past few weeks I’ve gotten a lot of questions about how to track email with Google Analytics. While I did cover the broad topic of online ad tracking in a previous series of posts, email tracking has certain nuances that I think should be addressed. The Concept Tracking email campaigns in Google Analytics […]

Filed Under: Analysis, Campaign Tracking, Tracking, Web Analytics Tagged With: camapign tracking, email-marketing, email-tracking, link-tagging

Twitter and Google Analytics: What to Track

Posted: September 2, 2008 84 Comments

A couple of weeks ago I decided to start Twittering. I’ve had a Twitter account for a while, but never really got into it. But after observing some friends for a while, and reading up on how others use Twitter, I started to see some value in the service. One thing I’ve noticed is the […]

Filed Under: Campaign Tracking Tagged With: camapign tracking, google-analytics, marketing

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