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Analytics Talk

Digital Analytics for Business

Analytics Questions & Answers: Volume 1

Posted: June 1, 2012 35 Comments

Exclude Query String Parameters

There are a lot of GA users. As a matter of fact, in Google’s Q1 2012 earnings call it was revealed that GA is being used on 10MM sites. That’s a lot of data and and a lot users! Those users generate a lot of questions. Earlier this week I solicited questions on Google+. I […]

Filed Under: Tips Tagged With: answers, Campaign Tracking, conversions, cross domain, custom reports, custom variables, filters, goals, multi-channel funnels, questions, sub domain

Google Analytics & Feedburner: A Love-Hate Relationship

Posted: January 25, 2012 9 Comments

Default Feedburner settings for Google Analytics.

I love Feedburner. For those that are unfamiliar with Feedburner, it tracks how many people subscribe to an RSS feed, the various applications that access your feed, and how many people take action on your content. It will even track how many people subscribe via email. All wonderful metrics related to interaction with your syndicated […]

Filed Under: Campaign Tracking Tagged With: Analytics, Campaign Tracking, Data, Feeds, RSS

Google Analytics Real Time: Real Time Data for Real Time Decisions

Posted: September 29, 2011 9 Comments

Google-Analytics-Real-Time-Overview

Google Analytics now contains a series of real-time reports that measure what’s happening on your site in real time. These reports will roll out in the next 1 to 2 weeks. I’ve long railed against real-time data. I’ve said that businesses don’t need real time data. It’s very hard to action on time data. I’ve […]

Filed Under: Analysis, Reporting, Web Analytics Tagged With: Analysis, Campaign Tracking, publishers, reporting, social media

Tracking Internal Campaigns with Google Analytics

Posted: March 30, 2010 79 Comments

Internal campaigns are marketing efforts that are run on your site and promote your products and services. Here’s an example from the Boton Red Sox site. They’re using ads on the homepage to promote ticket sales. Companies should track how people react to these campaigns and which ones are most successful. But what’s the best […]

Filed Under: Analysis, Campaign Tracking, Tracking Tagged With: Analysis, Campaign Tracking, site search

Google Analytics Campaign Tracking Pt. 2: The EpikOne Link Tagging Tool

Posted: November 10, 2006 25 Comments

In Part 1 of this series I explained that Google Analytics campaign tracking is based on a technology called link tagging. Link tagging is the process of adding business information to the URLs that we use in our on-line ads. But how do we actually tag these links? Some marketing campaigns can have hundreds, or […]

Filed Under: Campaign Tracking Tagged With: Campaign Tracking, google-analytics, on-line-marketing, tools

How Does Google Analytics Track Conversion Referrals?

Posted: November 10, 2006 51 Comments

Visitor campaign information is stored in a cookie on the visitor’s machine. This cookie stores the referral information for the visitor’s session. This cookie tracks organic referrals, tagged campaign links, un-tagged referral links and direct visits. Each time a visitor visits your site the Google Analytics Tracking code updates this cookie with the appropriate campaign […]

Filed Under: About Google Analytics, Campaign Tracking, Common Problems Tagged With: Analysis, Campaign Tracking, google-analytics, link-tagging, online-marketing

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