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Analytics Talk

Digital Analytics for Business

Understanding Cross Device Measurement and the User-ID

Posted: April 10, 2014 18 Comments

The User-ID value must originate from your systems. It must eventually appear in the tracking code on your site or in your app. The User-ID will then be sent to Google Analytics with each data hit.

One of the fundamental new features of Universal Analytics is user-centric measurement. This includes measurement across multiple devices – computers, smart phones, tablets, kiosks, etc. But this change introduces a number of new challenges for analysts and marketers. In order to do cross device measurement you need to understand some of the challenges and limitation. […]

Filed Under: About Google Analytics, Universal Analytics Tagged With: configuration, cross device, universal analytics, user centric

How to Use Google Analytics Content Grouping: 4 Business Examples

Posted: January 24, 2014 22 Comments

Use the selector to choose a specific content grouping in your Google Analytics Content reports.

Content Grouping is a useful feature that let’s you group your website or app content together and view aggregate metrics for each group. This is particularly useful if you have a lot of content to analyze. Rolling up your content, based on your specific business structure, is very helpful when creating dashboards and other custom […]

Filed Under: Tips, Tracking Tagged With: configuration, content grouping, google-analytics, publisher, setup

How to Set Up Google Analytics Content Grouping

Posted: January 9, 2014 57 Comments

Each content grouping contains multiple content groups. A content group contains multiple pieces of content.

Today everyone is creating content – lots and lots of content. Measuring that content can be a challenge given the sheer volume that’s out there. That’s where Google Analytics Content Grouping can help. This feature let’s you categorize your content based on your own business rules. Then, rather than view your data based on page […]

Filed Under: Tips, Tracking Tagged With: configuration, content grouping, google-analytics, publisher, setup

Mastering Google Analytics Custom Variables

Posted: May 18, 2011 59 Comments

Google Analytics Custom Variable Dimensions

I’ve got a stack of posts that I want to write, and realized that the all deal with Custom Variables. So, to make sure that we’re all on the same page when it comes to custom vars, here’s my guide to Mastering Google Analytics Custom Variables. For those of you that have not used custom […]

Filed Under: Resources, Tips, Tracking Tagged With: advanced, code, configuration, custom variables, implementation

UPDATED: Integrating Google Analytics with a CRM

Posted: March 18, 2009 57 Comments

A while back I wrote a post about how you can integrate Google Analytics with a CRM system. That posts referenced the old urchin.js code and is in need of an update. Plus a lot of people have been asking me about different integration options and I thought it would be a good time to […]

Filed Under: Tips, Tracking Tagged With: configuration, implementation, Tips

Adding Business Data to Google Analytics Data

Posted: October 28, 2008 126 Comments

I know the past week has been full of Google Analytics news, but I’m excited to tell you about something one of our team members created: Google Analytics Notes. For a long time we’ve wanted to add business data to GA to help keep track of marketing activities, industry news and GA configuration changes. These […]

Filed Under: Analysis, Resources, Tips Tagged With: Analysis, configuration, tools

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Recent Posts

  • Understanding the Google Analytics Cohort Report
  • Using Offline and Online data to drive Google Analytics Remarketing
  • Understanding Cross Device Measurement and the User-ID
  • Universal Analytics: Now out of beta!
  • Advanced Content Tracking with Universal Analytics

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