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Analytics Talk

Digital Analytics for Business

Social Sharing Report for Google Analytics

Posted: July 20, 2012 6 Comments

Trend of people sharing content socially.

A friend recently asked me for a Google Analytics report that shows which content is getting shared on a site and on which social networks it’s being shared on. No problem, that’s a job for a custom report! Rather than just a simple data dump, I want to explore this segment of people: the people […]

Filed Under: Analysis, Reporting Tagged With: Analysis, content, custom report, reporting, social media

Advanced Content Tracking with Google Analytics: Part 2

Posted: February 23, 2012 37 Comments

Google Analytics Tracking of Content in Excel

This is part two of a two part series on advanced content tracking. This post is about the reporting and analysis of how people interact with content. As I mentioned in part one, this technique and concept was born from collaboration. There are a number of people that need to be recognized for contributing: Nick […]

Filed Under: Analysis Tagged With: advanced, Analysis, content, Tracking

Advanced Content Tracking with Google Analytics: Part 1

Posted: February 21, 2012 118 Comments

Do people actually read content?

This is part 1 of a two part series on advanced content tracking. This post is about why you might want to use this technique and how to implement. The next post will cover the reporting and analysis. The default content tracking content in Google Analytics is fairly straight forward. Using the standard page tag […]

Filed Under: Event Tracking, Tracking Tagged With: advanced, content, Data, events, Tracking

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