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Analytics Talk

Digital Analytics for Business

Customize Google Analytics with Shortcuts

Posted: August 29, 2012 12 Comments

Google Analytics Shortcuts Menu

Everyone who uses Google Analytics has different needs. If you’re an executive you need different data than a marketer. If you work in an ecommerce business you want to view different data than someone in the publishing business. While you could alway do some customization in Google Analytics you could never save a report with […]

Filed Under: Reporting Tagged With: Analysis, custom reports, reporting, visualization

SEO Customizations for Google Analytics

Posted: August 13, 2012 32 Comments

Google Analytics (not provided) Analysis

As part of the presentation I put together some Google Analytics customizations for measuring SEO. As long as you’re using Google Analytics :) Custom Reports I love customizing Google Analytics reports. I can create exactly what I want and reduce the number of clicks I need to make to report or analyze data. All of […]

Filed Under: Analysis, Reporting Tagged With: Analysis, custom advanced segments, custom alerts, custom reports, organic, reporting, seo

Analytics Questions & Answers: Volume 1

Posted: June 1, 2012 35 Comments

Exclude Query String Parameters

There are a lot of GA users. As a matter of fact, in Google’s Q1 2012 earnings call it was revealed that GA is being used on 10MM sites. That’s a lot of data and and a lot users! Those users generate a lot of questions. Earlier this week I solicited questions on Google+. I […]

Filed Under: Tips Tagged With: answers, Campaign Tracking, conversions, cross domain, custom reports, custom variables, filters, goals, multi-channel funnels, questions, sub domain

Segmentation Options in Google Analytics

Posted: April 21, 2009 28 Comments

As web analysts we live and die by segmentation. Without the ability to segment traffic we can not isolate which segments are producing and which need improvement. Google Analytics offers many different ways to segment data. Each has pros and cons but there is always a way to get the data you need…. well, almost […]

Filed Under: Analysis, Tips, Web Analytics Tagged With: advanced segmetnation, custom reports, filters, segmentation

Find Out When Your Campaigns Suck with GA Custom Reports

Posted: March 12, 2009 9 Comments

One thing that I like about Google Analytics custom reports is the ability to actually do analysis with this feature. Sure, custom reports is a great way to change how data is displayed (for the annoying manager that only wants to see visits), but the reporting framework also offers a great way to do quicker, […]

Filed Under: Campaign Tracking Tagged With: Analysis, custom reports, google-analytics, Web Analytics

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