Everyone who uses Google Analytics has different needs. If you’re an executive you need different data than a marketer. If you work in an ecommerce business you want to view different data than someone in the publishing business. While you could alway do some customization in Google Analytics you could never save a report with […]
SEO Customizations for Google Analytics
As part of the presentation I put together some Google Analytics customizations for measuring SEO. As long as you’re using Google Analytics :) Custom Reports I love customizing Google Analytics reports. I can create exactly what I want and reduce the number of clicks I need to make to report or analyze data. All of […]
Analytics Questions & Answers: Volume 1
There are a lot of GA users. As a matter of fact, in Google’s Q1 2012 earnings call it was revealed that GA is being used on 10MM sites. That’s a lot of data and and a lot users! Those users generate a lot of questions. Earlier this week I solicited questions on Google+. I […]
Segmentation Options in Google Analytics
As web analysts we live and die by segmentation. Without the ability to segment traffic we can not isolate which segments are producing and which need improvement. Google Analytics offers many different ways to segment data. Each has pros and cons but there is always a way to get the data you need…. well, almost […]
Find Out When Your Campaigns Suck with GA Custom Reports
One thing that I like about Google Analytics custom reports is the ability to actually do analysis with this feature. Sure, custom reports is a great way to change how data is displayed (for the annoying manager that only wants to see visits), but the reporting framework also offers a great way to do quicker, […]