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Analytics Talk

Digital Analytics for Business

Google Analytics Custom Variables for Publishers

Posted: September 12, 2012 1 Comment

Measuring Members with Google Analytics

In the past I wrote about 5 Google Analytics custom segments for ecommerce, so it only makes sense that I return the favor for publishers! Publishing is changing drastically. It’s all about creating a dedicated audience and providing them with good, consistent content. If you can achieve this then you’ll have a loyal, attentive audience […]

Filed Under: Tracking Tagged With: custom variables, publishers, segmentation, seo, tracking content

Analytics Questions & Answers: Volume 2

Posted: July 18, 2012 21 Comments

Setting up an Event as a Google Analytics Goal

It’s that time again! Time to take your analytics questions (via Google+) and try to provide a useful answer. This edition includes information about: Tracking across an iFrame A bug with the Ad Content secondary dimension Integrating Google Analytics and Google AdSense Ecommerce reporting based on item category/group Please note, if I did not get […]

Filed Under: About Google Analytics Tagged With: adsense, answers, cross domain, custom variables, ecommerce, events, google-analytics, questions

Analytics Questions & Answers: Volume 1

Posted: June 1, 2012 35 Comments

Exclude Query String Parameters

There are a lot of GA users. As a matter of fact, in Google’s Q1 2012 earnings call it was revealed that GA is being used on 10MM sites. That’s a lot of data and and a lot users! Those users generate a lot of questions. Earlier this week I solicited questions on Google+. I […]

Filed Under: Tips Tagged With: answers, Campaign Tracking, conversions, cross domain, custom reports, custom variables, filters, goals, multi-channel funnels, questions, sub domain

5 Google Analytics Custom Variables for Ecommerce

Posted: June 14, 2011 38 Comments

I believe that every business can use Google Analytics custom variables. Especially ecommerce businesses. Custom variables inject new data dimensions that are crucial for segmentation. As analysts we need to do segmentation to understand user behavior. And ecommerce sites have certain unique behaviors that are not tracked with a basic Google Analytics implementation. For those […]

Filed Under: Analysis, Ecommerce, Tracking Tagged With: custom variables, ecommerce, Tips, tricks

Mastering Google Analytics Custom Variables

Posted: May 18, 2011 59 Comments

Google Analytics Custom Variable Dimensions

I’ve got a stack of posts that I want to write, and realized that the all deal with Custom Variables. So, to make sure that we’re all on the same page when it comes to custom vars, here’s my guide to Mastering Google Analytics Custom Variables. For those of you that have not used custom […]

Filed Under: Resources, Tips, Tracking Tagged With: advanced, code, configuration, custom variables, implementation

Google Analytics Custom Variables Overview

Posted: October 20, 2009 35 Comments

Today Google releases Custom Variables (cv for short) in Google Analytics. This is an evolution of the custom segmentation feature. This post is meant to give you an overview of the feature. We’ll discuss how to use it in a later post. Like Custom Segmentation, custom variables are a flexible way to add more information […]

Filed Under: Analysis, Tracking Tagged With: Analysis, custom variables, v4

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