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Analytics Talk

Digital Analytics for Business

Make Analytics Better with Tag Management and a Data Layer

Posted: May 14, 2012 87 Comments

Use a data layer to store page data on every site page.

There’s something new in the world of tracking: the container tag. It’s more commonly known as Tag Management. You may have heard of it over the last year or so. Very quickly this technology has spawned a number of companies and investment in this area. Some of the more well known tag management tools are […]

Filed Under: Tracking Tagged With: Data, data collection, data layer, javascript, tag management

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