• Home
  • Google Analytics
    • Customizations
    • For Ecommerce
  • Speaking
  • About
    • About Me
    • Contact Me
    • Disclaimer and Privacy Policy

Analytics Talk

Digital Analytics for Business

Hits, Sessions & Users: Understanding Digital Analytics Data

Posted: February 5, 2014 11 Comments

Digital analytics data is organized into a hierarchy of hits, sessions and users.

We talk about data every day – sessions, visits, conversions, pages, hits, etc. etc. etc. But sometimes we fail to understand how all of these metrics fit together and where they come from. Let’s take a look at how digital analytics tools organize data. All digital analytics data is organized into a general hierarchy of […]

Filed Under: About Google Analytics Tagged With: Data, digital analytics data, digital analytics data hierarchy, unique visitors, users

How to survey your site visitors with Google Consumer Surveys

Posted: June 26, 2013 29 Comments

Google Consumer Survey Account Structure

I spend a lot of time talking about quantitative data on this blog, mostly Google Analytics data. But this post will focus on Qualitative. Specifically I want to talk about how to implement and collect qualitative data using Google Consumer Surveys for your website. Why would you want to run a survey on your website? […]

Filed Under: Analysis, Analytics Strategy Tagged With: Data, google consumer survey, survey, website survey

Cohort Analysis with Google Analytics

Posted: December 11, 2012 27 Comments

Cohorts are groups of people that share a common trait within a certain time.

You might have heard of Cohort Analysis – it’s a time-tested segmentaiton technique used to understand user behavior. Cohort analysis has never been a core part of Google Analytics – it’s always been a bit of a hack. I wanted to discuss how to do cohort analysis with Google Analytics today and what it might […]

Filed Under: Analysis Tagged With: Analysis, cohorts, Data, segmentation

Make Analytics Better with Tag Management and a Data Layer

Posted: May 14, 2012 87 Comments

Use a data layer to store page data on every site page.

There’s something new in the world of tracking: the container tag. It’s more commonly known as Tag Management. You may have heard of it over the last year or so. Very quickly this technology has spawned a number of companies and investment in this area. Some of the more well known tag management tools are […]

Filed Under: Tracking Tagged With: Data, data collection, data layer, javascript, tag management

Advanced Content Tracking with Google Analytics: Part 1

Posted: February 21, 2012 118 Comments

Do people actually read content?

This is part 1 of a two part series on advanced content tracking. This post is about why you might want to use this technique and how to implement. The next post will cover the reporting and analysis. The default content tracking content in Google Analytics is fairly straight forward. Using the standard page tag […]

Filed Under: Event Tracking, Tracking Tagged With: advanced, content, Data, events, Tracking

Creating an Ecommerce Tracking Plan for Google Analytics

Posted: February 9, 2012 16 Comments

Micro Conversion for an Ecommerce website

Someone asked me how I would set up Google Analytics for an ecommerce website. And, before I get into all of the setup details, I wanted to lay the foundation from a business perspective. I’ll describe the Google Analytics features and how to configure them in another post. So this post is all about my […]

Filed Under: Analysis, Ecommerce Tagged With: Analysis, business, commerce, Data, ecommer, google-analytics, KPIs, marketing, metrics, revenue

Google Analytics & Feedburner: A Love-Hate Relationship

Posted: January 25, 2012 9 Comments

Default Feedburner settings for Google Analytics.

I love Feedburner. For those that are unfamiliar with Feedburner, it tracks how many people subscribe to an RSS feed, the various applications that access your feed, and how many people take action on your content. It will even track how many people subscribe via email. All wonderful metrics related to interaction with your syndicated […]

Filed Under: Campaign Tracking Tagged With: Analytics, Campaign Tracking, Data, Feeds, RSS

My Books

Google Analytics by Justin Cutroni
Learn More on Amazon.com

Performance Marketing co-authored by Justin Cutroni
Learn More on Amazon.com

Recent Posts

  • Understanding the Google Analytics Cohort Report
  • Using Offline and Online data to drive Google Analytics Remarketing
  • Understanding Cross Device Measurement and the User-ID
  • Universal Analytics: Now out of beta!
  • Advanced Content Tracking with Universal Analytics

Categories

  • About Google Analytics (25)
  • Analysis (52)
  • Analytics Strategy (3)
  • Campaign Tracking (14)
  • Ecommerce (8)
  • Event Tracking (10)
  • Remarketing (2)
  • Reporting (10)
  • Resources (7)
  • Tag Management (5)
  • Tips (25)
  • Tracking (52)
  • Uncategorized (64)
  • Universal Analytics (9)
  • Web Analytics (15)

Copyright © 2023 ·News Pro Theme · Genesis Framework by StudioPress · WordPress