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Analytics Talk

Digital Analytics for Business

Google Analytics E-Commerce Tracking Pt. 3: Why EVERYONE Should Use It

Posted: June 25, 2008 49 Comments

The Google Analytics e-commerce reports contain two specific reports that I believe are critical to understanding the behavior of site visitors: Days to Purchase and Visits to Purchase. These reports are the only way to measure the online sales cycle using Google Analytics. But, as their names imply, these reports are focused on commerce. But […]

Filed Under: Ecommerce, Tracking Tagged With: e-commerce, google-analytics, Tracking

Google Analytics E-Commerce Tracking Pt. 1: How It Works

Posted: January 13, 2008 56 Comments

This post is the first in a series of e-commerce transaction tracking with Google Analytics. Why is e-commerce tracking important? Well, transaction data is a vital piece of information when analyzing online business performance. Sure, it’s great to measure things like conversion rate, but revenue is much more tangible to many business owners. Having the […]

Filed Under: Ecommerce, Tracking Tagged With: e-commerce, google-analytics, setup, Tips

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