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Analytics Talk

Digital Analytics for Business

Google Analytics Segmentation: Updated for Better Analysis

Posted: July 16, 2013 76 Comments

I’m sure everyone here knows that segmentation is probably the most important tool that we have in our analysis toolbox. And with the updated Google Analytics segments you can slice and dice your data in some really creative ways. Let’s take a look at the updated advanced segmentation tool, discuss how it’s changed and how […]

Filed Under: Analysis Tagged With: advanced segments, Analysis, Analytics, cohort analysis, ecommerce, publishers, segmentation, user segments

Tracking Ecommerce Transactions with Universal Analytics

Posted: March 22, 2013 15 Comments

Tracking Ecommerce Transactions

We all know that tracking business outcomes, or conversions, is absolutely critical. If you sell a product that means tracking transactions. Let’s walk through tracking ecommerce transactions with Universal Analytics. How Ecommerce Tracking Works In general, Universal Analytics ecommerce tracking functions the same way as the standard Google Analytics ecommerce tracking. Google Analaytics collects the […]

Filed Under: Ecommerce, Tracking, Universal Analytics Tagged With: ecommerce, Tracking, universal analytics

Analytics Questions & Answers: Volume 2

Posted: July 18, 2012 21 Comments

Setting up an Event as a Google Analytics Goal

It’s that time again! Time to take your analytics questions (via Google+) and try to provide a useful answer. This edition includes information about: Tracking across an iFrame A bug with the Ad Content secondary dimension Integrating Google Analytics and Google AdSense Ecommerce reporting based on item category/group Please note, if I did not get […]

Filed Under: About Google Analytics Tagged With: adsense, answers, cross domain, custom variables, ecommerce, events, google-analytics, questions

5 Google Analytics Custom Variables for Ecommerce

Posted: June 14, 2011 38 Comments

I believe that every business can use Google Analytics custom variables. Especially ecommerce businesses. Custom variables inject new data dimensions that are crucial for segmentation. As analysts we need to do segmentation to understand user behavior. And ecommerce sites have certain unique behaviors that are not tracked with a basic Google Analytics implementation. For those […]

Filed Under: Analysis, Ecommerce, Tracking Tagged With: custom variables, ecommerce, Tips, tricks

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Recent Posts

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