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Analytics Talk

Digital Analytics for Business

Tracking Email with Google Analytics

Posted: November 4, 2008 92 Comments

In the past few weeks I’ve gotten a lot of questions about how to track email with Google Analytics. While I did cover the broad topic of online ad tracking in a previous series of posts, email tracking has certain nuances that I think should be addressed. The Concept Tracking email campaigns in Google Analytics […]

Filed Under: Analysis, Campaign Tracking, Tracking, Web Analytics Tagged With: camapign tracking, email-marketing, email-tracking, link-tagging

Google Analytics: Thoughts on the Future

Posted: December 4, 2007 13 Comments

I am continuously amazed at how fast our industry changes. In the two years since Google Analytics was launched we’ve seen Web Analytics grow in popularity and web analysts become highly prized in the marketplace. Many people attribute the change to Google Analytics which got me thinking about GA and how it may evolve in […]

Filed Under: Uncategorized Tagged With: adwords, audio-tracking, banner-tracking, email-marketing, Event Tracking, features, google-analytics, mobile-tracking, Predictions, print-tracking, video-tracking

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Recent Posts

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