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Analytics Talk

Digital Analytics for Business

Tracking Email with Google Analytics

Posted: November 4, 2008 92 Comments

In the past few weeks I’ve gotten a lot of questions about how to track email with Google Analytics. While I did cover the broad topic of online ad tracking in a previous series of posts, email tracking has certain nuances that I think should be addressed. The Concept Tracking email campaigns in Google Analytics […]

Filed Under: Analysis, Campaign Tracking, Tracking, Web Analytics Tagged With: camapign tracking, email-marketing, email-tracking, link-tagging

Give Me What I Want and I’ll Do What You Ask

Posted: October 7, 2007 6 Comments

I’m not a testing guru. I love testing and think it’s a vital part of the web analytics process, but I’m still learning about the ins and outs. One thing that I have learned is that there is more to testing than changing the color of a button or the format of an email. It […]

Filed Under: Analysis Tagged With: Analysis, email-tracking, google-analytics, Web Analytics

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