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Analytics Talk

Digital Analytics for Business

Using Offline and Online data to drive Google Analytics Remarketing

Posted: July 15, 2014 Leave a Comment

Offline email actions can be captured with the measurement protocol as events.

The Google Analytics platform has been changing from a web analytics tool to a user-centric digital measurement tool (we’ve been calling it Universal Analytics). This evolution includes a number of changes to the system and completely new features. But what can you do when you put all of these pieces together? I wanted to write […]

Filed Under: Event Tracking, Remarketing, Tracking Tagged With: advanced, Event Tracking, measurement protocol, remarketing, universal analytics

Bye Bye JavaScript! Auto Event Tracking with Google Tag Manager

Posted: October 7, 2013 101 Comments

Listen, Capture Collect. How the Auto-event tracking works for Google Tag Manager.

Implementing analytics, or any type of conversion tracking, is a big pain in the ass. There, I said it! But it’s been getting easier and easier with adoption of Tag Management tools. Google Tag Manager is going to make it even easier with the introduction of a new feature called Auto Event Tracking. Auto Event […]

Filed Under: Tag Management Tagged With: auto-event tracking, click tracking, Event Tracking, form tracking, google tag manager, GTM, pdf tracking, tag management

Tracking YouTube Videos with Google Analytics

Posted: July 29, 2008 37 Comments

A while back, Google Analytics and YouTube introduced YouTube Insight, a tool to provide more information about the people viewing your videos on www.youtube.com. It’s pretty cool stuff and if you’re posting videos to YouTube it provides a lot of great information. But what about YouTube videos that are embedded in a site? What’s the […]

Filed Under: Campaign Tracking, Event Tracking, Tracking Tagged With: Event Tracking, google-analytics, video-tracking, Web Analytics, web-2.0

Google Analytics: Thoughts on the Future

Posted: December 4, 2007 13 Comments

I am continuously amazed at how fast our industry changes. In the two years since Google Analytics was launched we’ve seen Web Analytics grow in popularity and web analysts become highly prized in the marketplace. Many people attribute the change to Google Analytics which got me thinking about GA and how it may evolve in […]

Filed Under: Uncategorized Tagged With: adwords, audio-tracking, banner-tracking, email-marketing, Event Tracking, features, google-analytics, mobile-tracking, Predictions, print-tracking, video-tracking

Event Tracking Pt. 1: Overview & Data Model

Posted: October 16, 2007 32 Comments

One of the major new features announced by Google at the EMetrics summit is event tracking. There has been a lot of discussion in our industry about tracking events and only a few vendors offer this feature. I believe that Google is the third. Anyway, this post gives an overview of the new feature. Part […]

Filed Under: Event Tracking, Tracking Tagged With: Event Tracking, features, google-analytics

Event Tracking Pt. 2: Implementations

Posted: October 16, 2007 14 Comments

In this post I’m going to discuss how to implement event tracking in Google Analytics. If you have not read part 1, I strongly recommend you do so because I reference Part one extensively. When we implement event tracking we add code that creates the data model we defined in Part 1. We’re going to […]

Filed Under: Event Tracking, Tracking Tagged With: Event Tracking, features, google-analytics, setup

Event Tracking Pt. 3: Reporting & Analysis

Posted: October 16, 2007 16 Comments

This is part three of a three part series about event tracking in Google Analytics. You can find more information in these other posts: Event Tracking Pt. 1: Overview & Data Model Event Tracking Pt. 2: Implementation I wrote this post before having access to the new events reports. As a result, I don’t have […]

Filed Under: Analysis, Event Tracking, Tracking Tagged With: Analysis, Event Tracking, features, google-analytics, reporting

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Recent Posts

  • Understanding the Google Analytics Cohort Report
  • Using Offline and Online data to drive Google Analytics Remarketing
  • Understanding Cross Device Measurement and the User-ID
  • Universal Analytics: Now out of beta!
  • Advanced Content Tracking with Universal Analytics

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