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Analytics Talk

Digital Analytics for Business

Migrating to Universal Analytics

Posted: March 21, 2013 31 Comments

Universal Analytics: The next generation of Google Analytics

Universal Analytics is the next generation of Google Analytics. Announced in October, 2012, and previously available in Beta form, it is now rolling out to all new Google Analytics users. Just to be clear, as of March 2013, Universal Analytics is a choice when you create a new web property. You can use the current […]

Filed Under: Universal Analytics Tagged With: custom dimensions, custom metrics, events, javascript, Tracking, universal analytics, website

Rethinking Blog Metrics

Posted: July 27, 2012 8 Comments

Google Analytics Engagement Metrics

A few months ago I started an experiment. I added some code to my site to better track how visitors interacted with my content. The new code tracks various user activities, like scrolling and reaching certain locations in the page. Not only did the code collect more data about user behavior it also changed many […]

Filed Under: Analysis Tagged With: Analysis, blog, bounce rate, events, goals, KPIs, metrics, time

Analytics Questions & Answers: Volume 2

Posted: July 18, 2012 21 Comments

Setting up an Event as a Google Analytics Goal

It’s that time again! Time to take your analytics questions (via Google+) and try to provide a useful answer. This edition includes information about: Tracking across an iFrame A bug with the Ad Content secondary dimension Integrating Google Analytics and Google AdSense Ecommerce reporting based on item category/group Please note, if I did not get […]

Filed Under: About Google Analytics Tagged With: adsense, answers, cross domain, custom variables, ecommerce, events, google-analytics, questions

Go With The (Google Analytics Event) Flow

Posted: March 26, 2012 9 Comments

Google Analytics Event Flow"

Google Analytics launched a series of enhancements to the Flow Visualization reports. The enhancements include the ability to do a date comparison of the Flow Visualization report and the ability to use other types of goals in the goal flow report. You can read the announcement on the Google Analytics blog. But the biggest news, […]

Filed Under: Event Tracking Tagged With: Analysis, Analytics, behavior, events, flow visualization

Tools to Help Organize Google Analytics Events

Posted: March 18, 2012 7 Comments

I love event tracking. If you’ve never used Google Analytics event tracking here’s what you need to know: Event tracking is a flexible, data collection mechanism that you can use to track almost anything. From video players, to mortgage calculators, to mobile apps, events are a way to collect and count visitor actions. While the […]

Filed Under: Event Tracking Tagged With: events, Tips, tools, tricks

Advanced Content Tracking with Google Analytics: Part 1

Posted: February 21, 2012 118 Comments

Do people actually read content?

This is part 1 of a two part series on advanced content tracking. This post is about why you might want to use this technique and how to implement. The next post will cover the reporting and analysis. The default content tracking content in Google Analytics is fairly straight forward. Using the standard page tag […]

Filed Under: Event Tracking, Tracking Tagged With: advanced, content, Data, events, Tracking

New Google Analytics Features & Announcements

Posted: October 16, 2007 30 Comments

Today Google announced a number of new features for Google Analytics. I’m really excited about these features because they will greatly improve our ability to understand our site site visitors and what they want to do. You should know that this is a true beta. Google is taking signups for the new features and they […]

Filed Under: Uncategorized Tagged With: events, features, ga.js, google-analytics, on-site-search, urchin-6, v2

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Recent Posts

  • Understanding the Google Analytics Cohort Report
  • Using Offline and Online data to drive Google Analytics Remarketing
  • Understanding Cross Device Measurement and the User-ID
  • Universal Analytics: Now out of beta!
  • Advanced Content Tracking with Universal Analytics

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