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Analytics Talk

Digital Analytics for Business

Getting Started with Google Analytics Remarketing

Posted: November 20, 2012 25 Comments

Google Analytics Remarketing

Digital analytics is all about finding insights and making changes to your business. One of the easiest changes to make is to optimize your digital marketing based on things like bounce rate the performance of your campaigns. But there’s an awesome way to use your Google Analytics data to create new marketing campaigns specifically targeted […]

Filed Under: Remarketing Tagged With: advertising, Analysis, features, marketing

Path Analysis in Google Analytics with Flow Visualization

Posted: October 19, 2011 34 Comments

Google Recently announced a new feature in Google Analytics, Flow Visualization. These reports, the Visit Flow report, Navigation Flow report, and Goal Flow report are a new take on analyzing how people navigate through content. For a long time click path analysis was not really possible in Google Analytics. Sure, we had the Navigation Summary […]

Filed Under: Analysis Tagged With: Analysis, features, flow visualization, path analysis

Introducing Google Analytics, The Next Generation

Posted: March 17, 2011 50 Comments

Today at the Google Analytics Great User Conference, Phil Mui, product manager for Google Analytics and all around awesome guy, introduced the new version of Google Analytics. This version includes a completely reworked user interface and many, many infrastructure improvements. Before we get into the deals, I should mention that this version is going to […]

Filed Under: About Google Analytics Tagged With: features, V5

Introducing Google Analytics v4

Posted: October 20, 2009 17 Comments

Google introduced a new version of Google Analytics today, filled with new features to make analysts and marketers drool. Included in this new release is: New and Improved Goals (20 goals per profile and new ‘threshold’ goals based on pageviews and time on site) New mobile tracking Table Filtering (a way to quickly filter data […]

Filed Under: About Google Analytics Tagged With: features, v4

Google Analytics Version 3.0

Posted: October 22, 2008 24 Comments

Today Google is releasing a significant update to Google Analytics. I’m not sure if it is officially version 3.0, but the amount of new functionality is extraordinary. Not to mention some nice changes to the interface to clean things up. This new release includes: * Motion Charts (a data visualization tool) * Advanced Segmentation * […]

Filed Under: About Google Analytics Tagged With: features, v3.0

Getting to Know the New Google Analytics Admin Interface

Posted: October 22, 2008 11 Comments

One part of Google Analytics that has seen very little love over the past few years is the administrative interface. Not any more! Google has rolled out a beta version of a new GA management tool that will have an immediate impact on how we set up and manage Google Analytics. When you firs log […]

Filed Under: About Google Analytics, Analysis Tagged With: Analysis, features, setup, v3.0

Three GA Changes that Predict the Future

Posted: August 29, 2008 10 Comments

There has been a modest buzz this week over some leaked screen shots of the Google AdSense integration into Google Analytics. I don’t think this addition is a surprise to anyone, but it is very exciting to see Google pulling more data into GA. As I’ve said in the past, it’s only a matter of […]

Filed Under: Uncategorized Tagged With: enhancements, features, google-analytics

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Recent Posts

  • Understanding the Google Analytics Cohort Report
  • Using Offline and Online data to drive Google Analytics Remarketing
  • Understanding Cross Device Measurement and the User-ID
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