Digital analytics is all about finding insights and making changes to your business. One of the easiest changes to make is to optimize your digital marketing based on things like bounce rate the performance of your campaigns. But there’s an awesome way to use your Google Analytics data to create new marketing campaigns specifically targeted […]
Path Analysis in Google Analytics with Flow Visualization
Google Recently announced a new feature in Google Analytics, Flow Visualization. These reports, the Visit Flow report, Navigation Flow report, and Goal Flow report are a new take on analyzing how people navigate through content. For a long time click path analysis was not really possible in Google Analytics. Sure, we had the Navigation Summary […]
Introducing Google Analytics, The Next Generation
Today at the Google Analytics Great User Conference, Phil Mui, product manager for Google Analytics and all around awesome guy, introduced the new version of Google Analytics. This version includes a completely reworked user interface and many, many infrastructure improvements. Before we get into the deals, I should mention that this version is going to […]
Introducing Google Analytics v4
Google introduced a new version of Google Analytics today, filled with new features to make analysts and marketers drool. Included in this new release is: New and Improved Goals (20 goals per profile and new ‘threshold’ goals based on pageviews and time on site) New mobile tracking Table Filtering (a way to quickly filter data […]
Google Analytics Version 3.0
Today Google is releasing a significant update to Google Analytics. I’m not sure if it is officially version 3.0, but the amount of new functionality is extraordinary. Not to mention some nice changes to the interface to clean things up. This new release includes: * Motion Charts (a data visualization tool) * Advanced Segmentation * […]
Getting to Know the New Google Analytics Admin Interface
One part of Google Analytics that has seen very little love over the past few years is the administrative interface. Not any more! Google has rolled out a beta version of a new GA management tool that will have an immediate impact on how we set up and manage Google Analytics. When you firs log […]
Three GA Changes that Predict the Future
There has been a modest buzz this week over some leaked screen shots of the Google AdSense integration into Google Analytics. I don’t think this addition is a surprise to anyone, but it is very exciting to see Google pulling more data into GA. As I’ve said in the past, it’s only a matter of […]
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