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Analytics Talk

Digital Analytics for Business

Analytics Questions & Answers: Volume 1

Posted: June 1, 2012 35 Comments

Exclude Query String Parameters

There are a lot of GA users. As a matter of fact, in Google’s Q1 2012 earnings call it was revealed that GA is being used on 10MM sites. That’s a lot of data and and a lot users! Those users generate a lot of questions. Earlier this week I solicited questions on Google+. I […]

Filed Under: Tips Tagged With: answers, Campaign Tracking, conversions, cross domain, custom reports, custom variables, filters, goals, multi-channel funnels, questions, sub domain

Segmentation Options in Google Analytics

Posted: April 21, 2009 28 Comments

As web analysts we live and die by segmentation. Without the ability to segment traffic we can not isolate which segments are producing and which need improvement. Google Analytics offers many different ways to segment data. Each has pros and cons but there is always a way to get the data you need…. well, almost […]

Filed Under: Analysis, Tips, Web Analytics Tagged With: advanced segmetnation, custom reports, filters, segmentation

Segmenting Visitor Loyalty Reports in GA

Posted: July 17, 2007 26 Comments

[ UPDATED: I’ve added some more information re: filtering direct and referral traffic. ] This is a quick post. The goal is to help all you GA users that read Avinash’s most recent post about measuring success for non-e-commerce sites. Avinash lays out three recommendations including: 3. Segment the data! For Visitor Loyalty or Length […]

Filed Under: Analysis, Tips, Tracking Tagged With: filters, google-analytics, setup, Tips

New GA Feature: Sticky Filters

Posted: June 1, 2007 12 Comments

This is a pretty cool feature that most people don’t know about. I’m not really sure if it’s officially called ‘Sticky Filters’, but that’s the term I’m going to use. If you apply a filter to a report, and then add that report to a dashboard, the filter will be applied to the data in […]

Filed Under: Analysis Tagged With: features, filters, google-analytics, Tips

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