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Analytics Talk

Digital Analytics for Business

Go With The (Google Analytics Event) Flow

Posted: March 26, 2012 9 Comments

Google Analytics Event Flow"

Google Analytics launched a series of enhancements to the Flow Visualization reports. The enhancements include the ability to do a date comparison of the Flow Visualization report and the ability to use other types of goals in the goal flow report. You can read the announcement on the Google Analytics blog. But the biggest news, […]

Filed Under: Event Tracking Tagged With: Analysis, Analytics, behavior, events, flow visualization

Path Analysis in Google Analytics with Flow Visualization

Posted: October 19, 2011 34 Comments

Google Recently announced a new feature in Google Analytics, Flow Visualization. These reports, the Visit Flow report, Navigation Flow report, and Goal Flow report are a new take on analyzing how people navigate through content. For a long time click path analysis was not really possible in Google Analytics. Sure, we had the Navigation Summary […]

Filed Under: Analysis Tagged With: Analysis, features, flow visualization, path analysis

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