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Analytics Talk

Digital Analytics for Business

Rethinking Blog Metrics

Posted: July 27, 2012 8 Comments

Google Analytics Engagement Metrics

A few months ago I started an experiment. I added some code to my site to better track how visitors interacted with my content. The new code tracks various user activities, like scrolling and reaching certain locations in the page. Not only did the code collect more data about user behavior it also changed many […]

Filed Under: Analysis Tagged With: Analysis, blog, bounce rate, events, goals, KPIs, metrics, time

Analytics Questions & Answers: Volume 1

Posted: June 1, 2012 35 Comments

Exclude Query String Parameters

There are a lot of GA users. As a matter of fact, in Google’s Q1 2012 earnings call it was revealed that GA is being used on 10MM sites. That’s a lot of data and and a lot users! Those users generate a lot of questions. Earlier this week I solicited questions on Google+. I […]

Filed Under: Tips Tagged With: answers, Campaign Tracking, conversions, cross domain, custom reports, custom variables, filters, goals, multi-channel funnels, questions, sub domain

New Google Analytics Goals

Posted: October 20, 2009 50 Comments

We all know that it’s critical to measure conversions, or goals, for our website. But for a long time Google Analytics limited the number of conversions, and types of conversions, you could track with Google Analytics. All that changes today (October 20, 2009). You can now create up to 20 goals per profile in Google […]

Filed Under: Analysis, Tracking Tagged With: Analysis, goals, v4

Time-On-Page Goals in Google Analytics & Website Optimizer

Posted: September 5, 2007 18 Comments

Today the Website Optimizer team introduced some new features that will make Optimizer much easier to use. I’m going to defer to the guys at GrokDotCom for coverage on the new features. They got their post up pretty fast and included a snazzy interview with Tom Leung (the Website Optimizer product manager). Please take a […]

Filed Under: Tips, Tracking, Website Optimizer Tagged With: goals, google-analytics, Tips, Website Optimizer

All About Google Analytics Goals

Posted: July 7, 2007 105 Comments

Google Analytics Goals are a way to measure conversions on your website. A conversion occurs when a visitor does something you want them to do. This could be completing some type of high value process or viewing a specific page on your website. Setting up goals is one of the most important steps when configuring […]

Filed Under: Tracking Tagged With: goals, google-analytics, setup, Tips

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Recent Posts

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