google-analytics Archives - Page 2 of 14

The Executive’s Guide to Google Analytics

Posted: October 12, 2010 29 Comments

The debate whether Google Analytics is enterprise ready is more or less dead. People have finally figured out that they should use a tool that fits their needs regardless if they have 5 employees or 50,000. If that’s a paid solution fine. If it’s a free solution fine. With that said, I’ve seen the number […]

Adding Two Books to the Analyst’s Bookshelf

Posted: October 1, 2010 10 Comments

Lots of folks have been emailing asking where the heck I’ve been. I’m still here, but the last few months have been jam packed. In addition to starting a new job at WebShare (which is wicked fun!) I’ve co-authored a new book with two smart guys and finished an update to my first book, er, […]

Count Me Out: GA.JS Version

Posted: April 16, 2009 30 Comments

A while back I wrote a post called Count Me Out! that explained how to exclude Google Analytics data based on the custom segment value. My previous post was based on the old, urchin.js tracking code, and a lot of people have been waiting for an update. It’s taken a while, but here it is. […]

Find Out When Your Campaigns Suck with GA Custom Reports

Posted: March 12, 2009 9 Comments

One thing that I like about Google Analytics custom reports is the ability to actually do analysis with this feature. Sure, custom reports is a great way to change how data is displayed (for the annoying manager that only wants to see visits), but the reporting framework also offers a great way to do quicker, […]

Twitter and Google Analytics: What to Track

Posted: September 2, 2008 84 Comments

A couple of weeks ago I decided to start Twittering. I’ve had a Twitter account for a while, but never really got into it. But after observing some friends for a while, and reading up on how others use Twitter, I started to see some value in the service. One thing I’ve noticed is the […]

Three GA Changes that Predict the Future

Posted: August 29, 2008 10 Comments

There has been a modest buzz this week over some leaked screen shots of the Google AdSense integration into Google Analytics. I don’t think this addition is a surprise to anyone, but it is very exciting to see Google pulling more data into GA. As I’ve said in the past, it’s only a matter of […]

“Enterprise” Google Analytics

Posted: August 26, 2008 18 Comments

Is Google Analytics an “enterprise” class analytics solution? That’s debatable, and in fact, it has already been debated. In my opinion, it depends. It depends on your analytics needs. We’ve worked with plenty of “enterprise” class organizations that were new to web analytics. They had very simple needs and GA met most of them easily. […]