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Analytics Talk

Digital Analytics for Business

Tracking YouTube Videos with Google Analytics

Posted: July 29, 2008 37 Comments

A while back, Google Analytics and YouTube introduced YouTube Insight, a tool to provide more information about the people viewing your videos on www.youtube.com. It’s pretty cool stuff and if you’re posting videos to YouTube it provides a lot of great information. But what about YouTube videos that are embedded in a site? What’s the […]

Filed Under: Campaign Tracking, Event Tracking, Tracking Tagged With: Event Tracking, google-analytics, video-tracking, Web Analytics, web-2.0

Tying clicks & content to conversion in GA

Posted: July 20, 2008 23 Comments

Many site owners spend a lot of time creating content that is supposed to drive conversions. But what’s the best way to measure the performance of this content with Google Analytics? How can we measure a specific piece of content, be it a page or a piece of creative, and it effect on conversions? Google […]

Filed Under: Tips, Tracking Tagged With: Analysis, google-analytics, Tips, tricks

Do we really “get” Google Analytics?

Posted: July 17, 2008 7 Comments

It’s been just over a year since Google redesigned and relaunched Google Analytics. In that time GA has become an innovative product that seems to improve every day. But I believe that many of us, myself included, are really missing the point when it comes to Google Analytics. I don’t think that we fully embrace […]

Filed Under: About Google Analytics, Web Analytics Tagged With: Analysis, google-analytics

Google Analytics E-Commerce Tracking Pt. 4: Tracking Lead Gen Forms

Posted: July 2, 2008 35 Comments

One thing that I try to stress in my client work and training is that Google Analytics is a platform. If you understand the framework you can use it to track many different things. E-commerce tracking is one part of Google Analytics that is particularly flexible and can be used many different ways. There’s a […]

Filed Under: Ecommerce, Tracking Tagged With: e-commerce-tracking, google-analytics, how-to, setup

Google Analytics E-Commerce Tracking Pt. 3: Why EVERYONE Should Use It

Posted: June 25, 2008 49 Comments

The Google Analytics e-commerce reports contain two specific reports that I believe are critical to understanding the behavior of site visitors: Days to Purchase and Visits to Purchase. These reports are the only way to measure the online sales cycle using Google Analytics. But, as their names imply, these reports are focused on commerce. But […]

Filed Under: Ecommerce, Tracking Tagged With: e-commerce, google-analytics, Tracking

Google Analytics E-Commerce Tracking Pt. 2: Installation & Setup

Posted: January 22, 2008 70 Comments

This is part 2 in my series on Google Analytics e-commerce tracking. In part 1 I described, at a conceptual level, how GA e-commerce tracking works. In this post I’ll get into the specifics of the code and how to install it. This isn’t the most exciting stuff (that will be part 3), but a […]

Filed Under: Ecommerce, Tracking Tagged With: e-commerce-tracking, google-analytics, how-to, setup

Google Analytics E-Commerce Tracking Pt. 1: How It Works

Posted: January 13, 2008 56 Comments

This post is the first in a series of e-commerce transaction tracking with Google Analytics. Why is e-commerce tracking important? Well, transaction data is a vital piece of information when analyzing online business performance. Sure, it’s great to measure things like conversion rate, but revenue is much more tangible to many business owners. Having the […]

Filed Under: Ecommerce, Tracking Tagged With: e-commerce, google-analytics, setup, Tips

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Recent Posts

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