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Digital Analytics for Business

GA.JS: New Google Analytics Tracking Code

Posted: October 16, 2007 50 Comments

On October 16, 2007 Google announced a new version of the Google Analytics Tracking Code named ga.js. This means that there are now two versions of the GATC: the old urchin.js and the new ga.js. What makes the new ga.js different from urchin.js? The ability to track events New object oriented style; no more functions […]

Filed Under: Uncategorized Tagged With: ga.js, google-analytics, setup

Automatic Outbound Link Tracking

Posted: October 16, 2007 11 Comments

With the release of the new GA.JS tracking code Google Analytics now supports automatic outbound link tracking. No more adding urchinTracking() to links! In order to get outbound link tracking to work you need to migrate to the new ga.js. I don’t have any reports to show you, but hope to have some soon.

Filed Under: Uncategorized Tagged With: features, google-analytics, setup

Event Tracking Pt. 1: Overview & Data Model

Posted: October 16, 2007 32 Comments

One of the major new features announced by Google at the EMetrics summit is event tracking. There has been a lot of discussion in our industry about tracking events and only a few vendors offer this feature. I believe that Google is the third. Anyway, this post gives an overview of the new feature. Part […]

Filed Under: Event Tracking, Tracking Tagged With: Event Tracking, features, google-analytics

Event Tracking Pt. 2: Implementations

Posted: October 16, 2007 14 Comments

In this post I’m going to discuss how to implement event tracking in Google Analytics. If you have not read part 1, I strongly recommend you do so because I reference Part one extensively. When we implement event tracking we add code that creates the data model we defined in Part 1. We’re going to […]

Filed Under: Event Tracking, Tracking Tagged With: Event Tracking, features, google-analytics, setup

Event Tracking Pt. 3: Reporting & Analysis

Posted: October 16, 2007 16 Comments

This is part three of a three part series about event tracking in Google Analytics. You can find more information in these other posts: Event Tracking Pt. 1: Overview & Data Model Event Tracking Pt. 2: Implementation I wrote this post before having access to the new events reports. As a result, I don’t have […]

Filed Under: Analysis, Event Tracking, Tracking Tagged With: Analysis, Event Tracking, features, google-analytics, reporting

GA On Site Search Pt. 1: Overview & Setup

Posted: October 16, 2007 38 Comments

This is part 1 in a two part series about tracking on site search with Google Analytics. In this post I outline the setup and configuration you need to perform to create accurate, usable data in the new reports. If you’d like to get a look at the reports, you can skip to part 2, […]

Filed Under: Tracking Tagged With: features, google-analytics, on-site-search, setup

GA On Site Search Pt. 2: Reporting & Usage

Posted: October 16, 2007 6 Comments

This is part two in a two part series about the new GA on site search reports. In part one I discussed the setup. There is a tremendous amount of information in the new Site Serch reports about ow your visitors interact with your search engine. But it goes way beyond measuring how many searches […]

Filed Under: Analysis Tagged With: Analysis, features, google-analytics, on-site-search, reporting, v2

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