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Digital Analytics for Business

Understanding Google Analytics Time Calculations

Posted: February 29, 2012 28 Comments

Google Analytics time on page calculation for a single page visit.

Measuring time on a website can be hard. Really hard. Every web analytics tool has issues, and that includes Google Analytics. I’d like to clarify how Google Analytics track time on page and visit length. It’s probably different than you think. Understanding Engagement Hits The key to understanding Google Analytics time calculations is understanding the […]

Filed Under: About Google Analytics Tagged With: bounce rate, engagement, how it works, session length, time on page, time on site, visit length

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