If you’re new to Google Tag Manager, or container tags in general, check out these posts. I tried to organize them in a logical way: 1. All About Google Tag Manager 2. Implementing Google Analytics with Google Tag Manager 3.Preview and Publishing Tags with Google Tag Manager More coming soon :)
Google Analytics E-Commerce Tracking Pt. 4: Tracking Lead Gen Forms
One thing that I try to stress in my client work and training is that Google Analytics is a platform. If you understand the framework you can use it to track many different things. E-commerce tracking is one part of Google Analytics that is particularly flexible and can be used many different ways. There’s a […]
Google Analytics E-Commerce Tracking Pt. 2: Installation & Setup
This is part 2 in my series on Google Analytics e-commerce tracking. In part 1 I described, at a conceptual level, how GA e-commerce tracking works. In this post I’ll get into the specifics of the code and how to install it. This isn’t the most exciting stuff (that will be part 3), but a […]