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Digital Analytics for Business

Google Analytics Campaign Tracking Pt. 2: The EpikOne Link Tagging Tool

Posted: November 10, 2006 25 Comments

In Part 1 of this series I explained that Google Analytics campaign tracking is based on a technology called link tagging. Link tagging is the process of adding business information to the URLs that we use in our on-line ads. But how do we actually tag these links? Some marketing campaigns can have hundreds, or […]

Filed Under: Campaign Tracking Tagged With: Campaign Tracking, google-analytics, on-line-marketing, tools

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