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Analytics Talk

Digital Analytics for Business

Google Analytics Campaign Tracking Pt. 3: Reports and Analysis

Posted: March 4, 2007 24 Comments

In Part 1 of this series I explained link tagging, the technology that Google Analytics uses to track on-line marketing campaigns. In Part 2 I discussed how to tag your links and posted a tool that I use to quickly tag large numbers of marketing URLs. Today, in Part 3, I’ll start to pull this […]

Filed Under: Analysis Tagged With: Analysis, google-analytics, online-marketing, reporting

How Does Google Analytics Track Conversion Referrals?

Posted: November 10, 2006 51 Comments

Visitor campaign information is stored in a cookie on the visitor’s machine. This cookie stores the referral information for the visitor’s session. This cookie tracks organic referrals, tagged campaign links, un-tagged referral links and direct visits. Each time a visitor visits your site the Google Analytics Tracking code updates this cookie with the appropriate campaign […]

Filed Under: About Google Analytics, Campaign Tracking, Common Problems Tagged With: Analysis, Campaign Tracking, google-analytics, link-tagging, online-marketing

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