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Analytics Talk

Digital Analytics for Business

A PR Dashboard for Google Analytics

Posted: February 18, 2013 14 Comments

I recently wrote a post about Google Analytics for PR pros. After walking through what metrics I thought were important, I included a link to a PR dashboard for Google Analytics that anyone can add to Google Analytics. Here’s an explanation of the dashboard. Automatically add the Google Analytics PR dashboard to your Google Analytics […]

Filed Under: Analysis, Reporting Tagged With: Analysis, dashboard, PR, reporting

Google Analytics for PR

Posted: February 8, 2013 14 Comments

This week I had the opportunity to speak to a Public Relations class at Champlain College about measurement, public relations and Google Analytics. After rambling for an hour, I through it would be a good idea to jot down my advice in hopes that others can use it or, more importantly, improve on it. Let […]

Filed Under: Analysis, Analytics Strategy Tagged With: Analysis, PR, reporting

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