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Digital Analytics for Business

Using Offline and Online data to drive Google Analytics Remarketing

Posted: July 15, 2014 Leave a Comment

Offline email actions can be captured with the measurement protocol as events.

The Google Analytics platform has been changing from a web analytics tool to a user-centric digital measurement tool (we’ve been calling it Universal Analytics). This evolution includes a number of changes to the system and completely new features. But what can you do when you put all of these pieces together? I wanted to write […]

Filed Under: Event Tracking, Remarketing, Tracking Tagged With: advanced, Event Tracking, measurement protocol, remarketing, universal analytics

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