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Digital Analytics for Business

Understanding the Google Analytics Cohort Report

Posted: February 6, 2015 8 Comments

A very common data analysis technique is called Cohort Analysis. A Cohort is simply a segment of users which is based on a date. For example, a cohort could be all users based on their Acquisition Date (in Google Analytics this is really the Date of First Session). Another cohort might be all users that […]

Filed Under: Analysis Tagged With: Analysis, cohort, insights, reporting

A PR Dashboard for Google Analytics

Posted: February 18, 2013 14 Comments

I recently wrote a post about Google Analytics for PR pros. After walking through what metrics I thought were important, I included a link to a PR dashboard for Google Analytics that anyone can add to Google Analytics. Here’s an explanation of the dashboard. Automatically add the Google Analytics PR dashboard to your Google Analytics […]

Filed Under: Analysis, Reporting Tagged With: Analysis, dashboard, PR, reporting

Google Analytics for PR

Posted: February 8, 2013 14 Comments

This week I had the opportunity to speak to a Public Relations class at Champlain College about measurement, public relations and Google Analytics. After rambling for an hour, I through it would be a good idea to jot down my advice in hopes that others can use it or, more importantly, improve on it. Let […]

Filed Under: Analysis, Analytics Strategy Tagged With: Analysis, PR, reporting

Customize Google Analytics with Shortcuts

Posted: August 29, 2012 12 Comments

Google Analytics Shortcuts Menu

Everyone who uses Google Analytics has different needs. If you’re an executive you need different data than a marketer. If you work in an ecommerce business you want to view different data than someone in the publishing business. While you could alway do some customization in Google Analytics you could never save a report with […]

Filed Under: Reporting Tagged With: Analysis, custom reports, reporting, visualization

SEO Customizations for Google Analytics

Posted: August 13, 2012 32 Comments

Google Analytics (not provided) Analysis

As part of the presentation I put together some Google Analytics customizations for measuring SEO. As long as you’re using Google Analytics :) Custom Reports I love customizing Google Analytics reports. I can create exactly what I want and reduce the number of clicks I need to make to report or analyze data. All of […]

Filed Under: Analysis, Reporting Tagged With: Analysis, custom advanced segments, custom alerts, custom reports, organic, reporting, seo

Social Sharing Report for Google Analytics

Posted: July 20, 2012 6 Comments

Trend of people sharing content socially.

A friend recently asked me for a Google Analytics report that shows which content is getting shared on a site and on which social networks it’s being shared on. No problem, that’s a job for a custom report! Rather than just a simple data dump, I want to explore this segment of people: the people […]

Filed Under: Analysis, Reporting Tagged With: Analysis, content, custom report, reporting, social media

NEW! Google Analytics Mobile App Tracking: Data & Reports

Posted: June 29, 2012 19 Comments

Devices And Network Overview

The world of digital analytics has been changing fast, very fast! One of the primary drivers has been the development of mobile devices and apps. Google analytics has lagged in measuring mobile apps. It’s always done a good job at mobile web, but not mobile apps. But that all changes with Google Analytics Mobile App […]

Filed Under: Analysis, Ecommerce, Reporting Tagged With: active users, Analysis, app metrics, apps, mobile, path analysis, reporting, screen time, session duration, users

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Recent Posts

  • Understanding the Google Analytics Cohort Report
  • Using Offline and Online data to drive Google Analytics Remarketing
  • Understanding Cross Device Measurement and the User-ID
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