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Digital Analytics for Business

All About Google Tag Manager

Posted: October 1, 2012 32 Comments

Google Tag Manager

Google Tag Manager, also known as GTM, is a free container tag system from Google. A container tag helps you manage different kinds of tags that you may have on your site. This include web analytics tags, advertising conversion tags, general JavaScript, etc. Some of you may have one or two tags on your site. […]

Filed Under: Tag Management Tagged With: data layer, google tag manager, rules, setup, tag management, tag manager macros, tag rules

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