In the past I’ve written about different ways to customize Google Analytics for SEO. This post is all about a new way to track keyword ranking using Google Analytics. A little background… There are lots of paid tools that will track where your content ranks in your search results. But my friend AJ Kohn wanted […]
Google Analytics Custom Variables for Publishers
In the past I wrote about 5 Google Analytics custom segments for ecommerce, so it only makes sense that I return the favor for publishers! Publishing is changing drastically. It’s all about creating a dedicated audience and providing them with good, consistent content. If you can achieve this then you’ll have a loyal, attentive audience […]
SEO Customizations for Google Analytics
As part of the presentation I put together some Google Analytics customizations for measuring SEO. As long as you’re using Google Analytics :) Custom Reports I love customizing Google Analytics reports. I can create exactly what I want and reduce the number of clicks I need to make to report or analyze data. All of […]