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Analytics Talk

Digital Analytics for Business

Google Analytics E-Commerce Tracking Pt. 1: How It Works

Posted: January 13, 2008 56 Comments

This post is the first in a series of e-commerce transaction tracking with Google Analytics. Why is e-commerce tracking important? Well, transaction data is a vital piece of information when analyzing online business performance. Sure, it’s great to measure things like conversion rate, but revenue is much more tangible to many business owners. Having the […]

Filed Under: Ecommerce, Tracking Tagged With: e-commerce, google-analytics, setup, Tips

Updated GA.JS Tracking Code

Posted: December 17, 2007 17 Comments

I’ve gotten a lot of comments over the weekend about using the new ga.js code with ASP sites. It turns out that the code does not work with nested SP script tags. Also, the new tracking code that GA spits out is not XHTML compliant. These are unrelated issues that are causing a number of […]

Filed Under: Tracking Tagged With: asp.net, ga.js, setup

New and Improved GA.JS Documentation

Posted: December 13, 2007 9 Comments

Along with some other features, Google Analytics today launched Google Analytics Custom Tracking. This is a new website (code.google.com/apis/analytics/, a section of code.google.com) that deals with the Google Analytics Tracking Code. The site does a nice job of pulling together information about ga.js and Event Tracking. Plus it has a snazzy movie of Avinash, what […]

Filed Under: Resources Tagged With: features, ga.js, setup, tools

Tracking Sub Domains with Google Analytics

Posted: November 19, 2007 85 Comments

Tracking websites that have multiple sub domains may not seem like a complicated thing. In fact, the GA support docs clearly outlines two ways to track sub domains. You can track all sub domains in a single profile or you can track sub domains in separate profiles. But what if you want more flexibility? What […]

Filed Under: Tracking Tagged With: google-analytics, setup, sub-domains, Tips, Tracking

UPDATED: GA On Site Search Setup

Posted: November 17, 2007 Leave a Comment

I’ve updated my post about setting up Google Analytics On Site Search Reporting. Since its launch I’ve learned a few new things and wanted to pass on the information. For example, you can’t use filters to change the data in the reports. That’s a HUGE problem because we have no easy way to manipulate the […]

Filed Under: Uncategorized Tagged With: features, google-analytics, on-site-search, setup, v2

Make GA Data Quality Suck Less!

Posted: November 6, 2007 9 Comments

We all know that data quality sucks! But there are a few, vital steps that you can take to insure that your Google Analytics data is as accurate as possible. Remember, accurate data makes for happy, and accurate, analysts. Here are three simple tips that can help make your data more accurate. 1. Eliminate Duplicate […]

Filed Under: Tips, Tracking Tagged With: data-quality, google-analytics, setup, Tips

SiteScan for All!

Posted: October 23, 2007 3 Comments

Google got a lot of attention last week when it introduced some really cool new features in Google Analytics. One of these features, Event Tracking, is enabled by a new version of the Google Analytics Tracking Code (GATC). This is a big change. Updating the GATC on our site can be a big project if […]

Filed Under: Uncategorized Tagged With: setup, tools

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