On October 16, 2007 Google announced a new version of the Google Analytics Tracking Code named ga.js. This means that there are now two versions of the GATC: the old urchin.js and the new ga.js. What makes the new ga.js different from urchin.js? The ability to track events New object oriented style; no more functions […]
With the release of the new GA.JS tracking code Google Analytics now supports automatic outbound link tracking. No more adding urchinTracking() to links! In order to get outbound link tracking to work you need to migrate to the new ga.js. I don’t have any reports to show you, but hope to have some soon.
In this post I’m going to discuss how to implement event tracking in Google Analytics. If you have not read part 1, I strongly recommend you do so because I reference Part one extensively. When we implement event tracking we add code that creates the data model we defined in Part 1. We’re going to […]
This is part 1 in a two part series about tracking on site search with Google Analytics. In this post I outline the setup and configuration you need to perform to create accurate, usable data in the new reports. If you’d like to get a look at the reports, you can skip to part 2, […]
As some of you may have noticed, my book PDF e-book has been published! Google Analytics Short Cut hit the web on August 31 and is now available for purchase at O’Reilly’s website. In my opinion, and I’m a bit biased after writing for all those hours, it’s a pretty good deal for $10 US. […]
Do you run a subscription based website? You know the type of site: customers pay you a monthly fee and you give them access to valuable content. I’ve worked with a number of clients with this business model and have noticed that many make a consistent mistake when setting up their analytics package: they fail […]
[ UPDATED: I’ve added some more information re: filtering direct and referral traffic. ] This is a quick post. The goal is to help all you GA users that read Avinash’s most recent post about measuring success for non-e-commerce sites. Avinash lays out three recommendations including: 3. Segment the data! For Visitor Loyalty or Length […]