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Analytics Talk

Digital Analytics for Business

Breaking Up Is Hard To Do: GA Account Setup Tip

Posted: July 14, 2007 18 Comments

This post is for all you contractors and agencies out there that are setting up Google Analytics for your clients. I want to help your relationship. No, not the relationship between you and your significant other. The relationship between you and your client. One of the biggest problems I see when working with companies is […]

Filed Under: Tips, Tracking Tagged With: google-analytics, setup, Tips

All About Google Analytics Goals

Posted: July 7, 2007 105 Comments

Google Analytics Goals are a way to measure conversions on your website. A conversion occurs when a visitor does something you want them to do. This could be completing some type of high value process or viewing a specific page on your website. Setting up goals is one of the most important steps when configuring […]

Filed Under: Tracking Tagged With: goals, google-analytics, setup, Tips

Writing More than Blog Posts

Posted: June 8, 2007 11 Comments

Over the past few years I’ve learned quite a bit about Google Analytics in my day to day job as a web analyst. I’ve tried to pass along much of what I know using this blog. Now I have a new way to share my knowledge. The good people at O’Reilly Media have given me […]

Filed Under: Uncategorized Tagged With: google-analytics, setup, Tips, Web Analytics

Introducing SiteScan

Posted: May 25, 2007 3 Comments

We all know that getting Google Analytics configured correctly is the key to getting good data for analysis. To help facilitate that process EpikOne has created a new tool called SiteScan. Originally we wanted a tool that would scan all pages and check for the tracking code. Believe it or not, missing tracking code is […]

Filed Under: Uncategorized Tagged With: google-analytics, setup, tools

Custom Segmentation with Google Analytics

Posted: July 25, 2006 9 Comments

Last week wrote a piece about using custom segments to exclude yourself from Google Analytics tracking. I didn’t stop to think that some folks may not know what custom segmentation is and how it is implemented with Google Analytics. So today I’ll cover how to setup and use custom segmentation with Google Analytics. Segmentation of […]

Filed Under: Uncategorized Tagged With: google-analytics, segmentation, setup, Web Analytics

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Google Analytics by Justin Cutroni
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Recent Posts

  • Understanding the Google Analytics Cohort Report
  • Using Offline and Online data to drive Google Analytics Remarketing
  • Understanding Cross Device Measurement and the User-ID
  • Universal Analytics: Now out of beta!
  • Advanced Content Tracking with Universal Analytics

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