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Analytics Talk

Digital Analytics for Business

Social Sharing Report for Google Analytics

Posted: July 20, 2012 6 Comments

Trend of people sharing content socially.

A friend recently asked me for a Google Analytics report that shows which content is getting shared on a site and on which social networks it’s being shared on. No problem, that’s a job for a custom report! Rather than just a simple data dump, I want to explore this segment of people: the people […]

Filed Under: Analysis, Reporting Tagged With: Analysis, content, custom report, reporting, social media

A Social Media Dashboard for Google Analytics

Posted: April 24, 2012 47 Comments

Google Analytics Social Media Dashboard

As I’ve talked about before, dashboards are great for people that are focused on a specific thing. You can create a dashboard focused on mobile, one that is focused on a certain campaign, or one that is focused on social. Creating a social dashboard in Google Analytics is a lot easier now that we have […]

Filed Under: Analysis, Reporting Tagged With: Analysis, reporting, ROI, social media

The Google Analytics Social Data Hub – More than Meets the Eye?

Posted: December 8, 2011 12 Comments

Google Analytics Announces Social Data Hub

You may have heard that Google recently announced a new Social Media Data Hub. This is the nerdy first step in a series of upcoming social media reports that will probably launch in 2012. Basically, Google will allow social media sites (Digg, Facebook, Twitter, etc.) to send data to Google Analytics. What type of data? […]

Filed Under: Uncategorized Tagged With: announcements, Predictions, social media, Tracking

Google Analytics Real Time: Real Time Data for Real Time Decisions

Posted: September 29, 2011 9 Comments

Google-Analytics-Real-Time-Overview

Google Analytics now contains a series of real-time reports that measure what’s happening on your site in real time. These reports will roll out in the next 1 to 2 weeks. I’ve long railed against real-time data. I’ve said that businesses don’t need real time data. It’s very hard to action on time data. I’ve […]

Filed Under: Analysis, Reporting, Web Analytics Tagged With: Analysis, Campaign Tracking, publishers, reporting, social media

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