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Analytics Talk

Digital Analytics for Business

How Universal Analytics will Drive Strategic Marketing

Posted: July 2, 2013 33 Comments

Universal Analytics: The next generation of Google Analytics

There’s more and more buzz growing around the next generation of Google Analytics, Universal Analytics. As it slowly rolls out, more and more people are talking about some really interesting applications. I thought I would take a moment to write another piece, grounded in a bit of reality, about how Universal Analytics is an analytics […]

Filed Under: About Google Analytics, Universal Analytics Tagged With: strategy, universal analytics

Measuring the Non-Profit: From Planning to Implementation

Posted: April 22, 2013 19 Comments

This is a post that I’m excited to write. I was talking to my friend Leslie, who does marketing for Google for Non-Profits. She helps non-profits use Google tools to be more successful. We were chatting about a framework that they can use to measure their non-profit more effectively. Let’s walk through the measurement planning […]

Filed Under: Analysis, Web Analytics Tagged With: Analytics, custom dashboard, custom report, non-profit, planning, segments, strategy, targets

Nurturing Your Customers & Business with Universal Analytics

Posted: November 6, 2012 47 Comments

Universal Analytics means User Centric Measurement in Google Analytics

Disclaimer: This is a personal post on a personal blog . I’ve been working in the analytics industry as a consultant for a few years and have gotten a feel for some of the challenges that business face. These are my personal ideas and do not reflect those of my employer. Now that all the […]

Filed Under: Analytics Strategy, Universal Analytics Tagged With: strategy, universal analytics, user segmentation

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Recent Posts

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