Tips Archives - Analytics Talk

A New Method to Track Keyword Ranking using Google Analytics

Posted: January 14, 2013 124 Comments

In the past I’ve written about different ways to customize Google Analytics for SEO. This post is all about a new way to track keyword ranking using Google Analytics. A little background… There are lots of paid tools that will track where your content ranks in your search results. But my friend AJ Kohn wanted […]

Tools to Help Organize Google Analytics Events

Posted: March 18, 2012 7 Comments

I love event tracking. If you’ve never used Google Analytics event tracking here’s what you need to know: Event tracking is a flexible, data collection mechanism that you can use to track almost anything. From video players, to mortgage calculators, to mobile apps, events are a way to collect and count visitor actions. While the […]

5 Google Analytics Custom Variables for Ecommerce

Posted: June 14, 2011 38 Comments

I believe that every business can use Google Analytics custom variables. Especially ecommerce businesses. Custom variables inject new data dimensions that are crucial for segmentation. As analysts we need to do segmentation to understand user behavior. And ecommerce sites have certain unique behaviors that are not tracked with a basic Google Analytics implementation. For those […]

The Executive’s Guide to Google Analytics

Posted: October 12, 2010 29 Comments

The debate whether Google Analytics is enterprise ready is more or less dead. People have finally figured out that they should use a tool that fits their needs regardless if they have 5 employees or 50,000. If that’s a paid solution fine. If it’s a free solution fine. With that said, I’ve seen the number […]

Adding Two Books to the Analyst’s Bookshelf

Posted: October 1, 2010 10 Comments

Lots of folks have been emailing asking where the heck I’ve been. I’m still here, but the last few months have been jam packed. In addition to starting a new job at WebShare (which is wicked fun!) I’ve co-authored a new book with two smart guys and finished an update to my first book, er, […]

Count Me Out: GA.JS Version

Posted: April 16, 2009 30 Comments

A while back I wrote a post called Count Me Out! that explained how to exclude Google Analytics data based on the custom segment value. My previous post was based on the old, urchin.js tracking code, and a lot of people have been waiting for an update. It’s taken a while, but here it is. […]

UPDATED: Integrating Google Analytics with a CRM

Posted: March 18, 2009 57 Comments

A while back I wrote a post about how you can integrate Google Analytics with a CRM system. That posts referenced the old urchin.js code and is in need of an update. Plus a lot of people have been asking me about different integration options and I thought it would be a good time to […]