Is Google Analytics an “enterprise” class analytics solution? That’s debatable, and in fact, it has already been debated. In my opinion, it depends. It depends on your analytics needs. We’ve worked with plenty of “enterprise” class organizations that were new to web analytics. They had very simple needs and GA met most of them easily. […]
Tying clicks & content to conversion in GA
Many site owners spend a lot of time creating content that is supposed to drive conversions. But what’s the best way to measure the performance of this content with Google Analytics? How can we measure a specific piece of content, be it a page or a piece of creative, and it effect on conversions? Google […]
Google Analytics E-Commerce Tracking Pt. 1: How It Works
This post is the first in a series of e-commerce transaction tracking with Google Analytics. Why is e-commerce tracking important? Well, transaction data is a vital piece of information when analyzing online business performance. Sure, it’s great to measure things like conversion rate, but revenue is much more tangible to many business owners. Having the […]
2008 Google Analytics Resolutions
Happy new year! I can’t believe 2007 is over. Continuing with a tradition I began last year, I give you my 2008 GA resolutions. Before I get into the list, I want to thank everyone who reads and contributes to Analytics Talk. 2007 was an incredible year for me, and I really owe a lot […]
My Regular Expression Tool Box
Love em or hate em, regular expression are a part of Google Analytics. They provide a lot flexibility but at a price. Small mistakes can become magnified and result in poor data quality. I know there’s a lot of information out there about regular expressions, but I wanted to simplify the topic. In my opinion, […]
Tracking Sub Domains with Google Analytics
Tracking websites that have multiple sub domains may not seem like a complicated thing. In fact, the GA support docs clearly outlines two ways to track sub domains. You can track all sub domains in a single profile or you can track sub domains in separate profiles. But what if you want more flexibility? What […]
Make GA Data Quality Suck Less!
We all know that data quality sucks! But there are a few, vital steps that you can take to insure that your Google Analytics data is as accurate as possible. Remember, accurate data makes for happy, and accurate, analysts. Here are three simple tips that can help make your data more accurate. 1. Eliminate Duplicate […]
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