As some of you may have noticed, my book PDF e-book has been published! Google Analytics Short Cut hit the web on August 31 and is now available for purchase at O’Reilly’s website. In my opinion, and I’m a bit biased after writing for all those hours, it’s a pretty good deal for $10 US. […]
Time-On-Page Goals in Google Analytics & Website Optimizer
Today the Website Optimizer team introduced some new features that will make Optimizer much easier to use. I’m going to defer to the guys at GrokDotCom for coverage on the new features. They got their post up pretty fast and included a snazzy interview with Tom Leung (the Website Optimizer product manager). Please take a […]
Tip: Make Sure Your Site Works
I just read a great article by Bryan Eisenderg about Conversion Rate Basics. He points out some simple things that you should do to insure your site is converting visitors. This got me thinking about an experience I had earlier this week. On Wednesday (August 29, 2007) I received a message from NetFlix regarding their […]
Segmenting Members from Non-Members
Do you run a subscription based website? You know the type of site: customers pay you a monthly fee and you give them access to valuable content. I’ve worked with a number of clients with this business model and have noticed that many make a consistent mistake when setting up their analytics package: they fail […]
Segmenting Visitor Loyalty Reports in GA
[ UPDATED: I’ve added some more information re: filtering direct and referral traffic. ] This is a quick post. The goal is to help all you GA users that read Avinash’s most recent post about measuring success for non-e-commerce sites. Avinash lays out three recommendations including: 3. Segment the data! For Visitor Loyalty or Length […]
Breaking Up Is Hard To Do: GA Account Setup Tip
This post is for all you contractors and agencies out there that are setting up Google Analytics for your clients. I want to help your relationship. No, not the relationship between you and your significant other. The relationship between you and your client. One of the biggest problems I see when working with companies is […]
All About Google Analytics Goals
Google Analytics Goals are a way to measure conversions on your website. A conversion occurs when a visitor does something you want them to do. This could be completing some type of high value process or viewing a specific page on your website. Setting up goals is one of the most important steps when configuring […]