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Analytics Talk

Digital Analytics for Business

Writing More than Blog Posts

Posted: June 8, 2007 11 Comments

Over the past few years I’ve learned quite a bit about Google Analytics in my day to day job as a web analyst. I’ve tried to pass along much of what I know using this blog. Now I have a new way to share my knowledge. The good people at O’Reilly Media have given me […]

Filed Under: Uncategorized Tagged With: google-analytics, setup, Tips, Web Analytics

New GA Feature: Segmented Widgets

Posted: June 3, 2007 Leave a Comment

I’m on a roll with GA Desktop Widgets :) Another really cool feature of the new GA dashboard is Segmented Widgets. This is very similar to the Sticky Filters feature that I wrote about last week. With segmented Widgets you can add a segmented report to your dashboard. Here’s an example. I can choose a […]

Filed Under: Analysis Tagged With: features, google-analytics, reporting, Tips

New GA Feature: Sticky Filters

Posted: June 1, 2007 12 Comments

This is a pretty cool feature that most people don’t know about. I’m not really sure if it’s officially called ‘Sticky Filters’, but that’s the term I’m going to use. If you apply a filter to a report, and then add that report to a dashboard, the filter will be applied to the data in […]

Filed Under: Analysis Tagged With: features, filters, google-analytics, Tips

Tracking Clicks with GA Pt. 3: Advanced Implementation

Posted: April 9, 2007 32 Comments

Welcome to Part 3 of Tracking Clicks with Google Analytics! Last time I discussed the process and theory behind tracking visitor click data in GA. This technique is primarily used to track non-HTML files and outbound links. In this post we’ll discuss a quicker, easier way to implement the click tracking. Please make sure you’ve […]

Filed Under: Tracking Tagged With: google-analytics, Tips, tools, Tracking

Top 5 Google Analytics Resolutions for 2007

Posted: January 3, 2007 10 Comments

Happy New Year! I hope everyone enjoyed some quiet time during the holidays. Looking at my visitation data for the past 2 weeks it looks like many off you stayed off-line. I know I did! I’d like to take a second and thank all of you who take the time to read this blog and […]

Filed Under: Uncategorized Tagged With: google-analytics, Tips, Web Analytics

Answers to Your Google Analytics Questions… ON VIDEO!

Posted: October 14, 2006 12 Comments

Ok, here we go! I finally got around to answering some of your questions… ON VIDEO! How fun is this! My co-worker, and good friend, Mike helped me pull this off. Actually Mike did ALL the work. He shot the video, edited it and compressed it. Today I answer the first three queststions in my […]

Filed Under: Uncategorized Tagged With: google-analytics, Tips

Google Analytics: How to Tell When Something is Wrong

Posted: October 12, 2006 2 Comments

I’ve written about some of the most common Google Analytics configuration mistakes. But how do you know if you’ve made one of these mistakes? What can you do to insure that a profile is set up correctly after it’s collecting data? Here are a few things you can check to make sure everything is running […]

Filed Under: Common Problems Tagged With: google-analytics, Tips

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